Associate Director, National Video Investment

Zenith; New York (NY); On-site; USD 97,000 - 127,000; Full time

Job summary

Publicis Media is seeking an Associate Director, National Video Investment to negotiate and manage national TV buys across broadcast, cable, sports, and OLV. You will mentor junior staff and report to the Senior Vice President of Investment.

You will build, optimize, and analyze campaigns, coordinate with partner agencies, and drive performance insights while ensuring budgets and timelines are met. This is a senior client-facing role with a focus on national video strategy.

Qualifications

• BA/BS in Marketing, Advertising, or related field.
• Agency experience highly preferred.
• 4+ years in Media, specifically National Video.
• Excellent verbal and written communication.
• Direct client contact experience preferred.
• Strong analytical and organizational skills.

Responsibilities

• Building and implementing media buys.
• Assessing media and ROI performance.
• Managing account billings and budgets.
• Work with affiliated agencies touching the client’s business.
• Interact with buying/planning groups for weekly performance reports.
• Maintain media results and management reports.
• Manage files and records for client activities and billings.
• Ensure all client deliverables meet timelines, goals, budgets.
• Interact with vendors for planning, negotiating and implementation.
• Generate administrative functions for TV scheduling.
• Collaborate with Integrated media team on digital investment tasks.

Skills

Excellent communication

Direct client contact

Team collaboration

Detail-oriented

Multi-tasking under deadlines

People management

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Word

Excel

PowerPoint

MBOX

Prisma

Job description

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

Publicis Media is looking for an Associate Director, National Video Investment to join our growing team! The primary responsibilities include negotiating and maintaining national video buys across broadcast, cable, sports, and unwired TV, as well as VOD and OLV. They will assist with various projects and help train junior staff. This role reports into the Senior Vice President of Investment.

Responsibilities

• Building and implementing media buys
• Assessing media and ROI performance
• Managing account billings and budgets
• Work with members of affiliated agencies associated with client’s business
• Interact with buying/planning groups in monitoring and producing weekly performance reports
• Maintain and produce required media results and management reports
• Manage and maintain all files and records pertaining to client’s activities and billings
• Ensure all client deliverables are being met (timelines, goals, budgets, etc.)
• Interact with vendors in the planning, negotiating and implementation of plans as needed
• Generate and handle administrative functions associated with the ordering and managing of a TV schedule
• Work closely with the Integrated media team on digital Investment tasks.

Qualifications

• B.A. or B.S. in Marketing, Advertising, or related field
• Agency experience highly preferred
• 4+ years of experience in Media, specifically with National Video
• Excellent communication skills
• Direct client contact experience preferred
• Excellent verbal and written communication, organizational, interpersonal, and analytical skills
• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment
• People management experience
• Proficiency in Word, Excel, and PowerPoint
• Knowledge MBOX and Prisma
• Work closely with the Integrated media team on digital Investment tasks

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $97,375.00 - USD $127,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.