Associate Director, National Video Investment

Zenith USA; New York (NY); On-site; USD 95,000 - 151,000; Full time

Job summary

Zenith USA is seeking an Associate Director for National Video to lead national video buys while overseeing a team of supervisors. The ideal candidate will have a strong background in media buying, excellent negotiation skills, and a passion for fostering a positive team culture. This role involves managing client relationships, implementing media strategies and ensuring all plans meet targeted demographics and client guidelines.

Benefits

Medical coverage

Dental and vision insurance

401K with company match

Parental and family care leave

Tuition reimbursement

Flexible time off

Qualifications

• 6+ years of experience in National TV, Direct Response media buying and account management.
• Experience negotiating TV dayparts and online video.
• Direct client contact experience preferred.

Responsibilities

• Negotiate, purchase and recommend national video activity.
• Delegate and supervise workflow within group.
• Create and present recommendations to client and strategy teams.

Skills

Negotiating skills

Communication skills

Organizational skills

Analytical skills

Education

B.A. or B.S. in Marketing, Advertising or related field

Tools

Media Ocean software (DDS, MBOX)

Office Suite - MS Word, Excel, PowerPoint

Job description

Company description

Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com.

Overview

As an Associate Director, National Video your primary responsibilities including negotiating and maintaining national video buys across broadcast, cable and unwired tv, as well as VOD and OLV. You will also train and be responsible for a team of supervisors and negotiators.

Responsibilities

• Delegate and supervise workflow within group, determine priorities, and follow up with staff

• Negotiate, purchase and recommend national video activity

• Create and present recommendations to client and strategy teams regarding buys and new opportunities

• Estimate delivery for all target demographics

• Manage adherence to client guidelines

• Negotiate and execute value added opportunities

• Maintain confirmation of purchase, schedules, budgets, and reconciliation of network billing

• Supervise performance of buys using current rating information. Secure compensation weight for projected under delivery

• Assess/negotiate make goods

• Evaluate post-analyses and secure compensation weight for any under delivery

• Meet all due dates for buys, post-analyses, and assigned projects

• Communicate regularly with national television representatives and management

• Develop and maintain positive relationships with vendors

• Develop cost per points, competitive checks and group projects

• Contribute to training and development of Supervisors, Negotiators, and Assistant Negotiators

• Be on top of the latest industry trends and marketplace conditions, and communicate these to clients

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field

• Agency experience highly preferred

• 6+ years of experience in National TV, Direct Response media buying, and account management

• Experience negotiating TV dayparts and online video

• Direct client contact experience

• Strong negotiating and presenting skills

• Excellent communication, organizational and analytical skills

• Detail-oriented, able to multi-task and work well under tight deadlines in a fast-paced environment

• Proficiency in Office Suite - MS Word, Excel and PowerPoint

• Experience with Media Ocean software (DDS, MBOX), Prisma highly preferred

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/11/2025.

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