Associate Director, Mobile Experience & Growth

Scorpion Therapeutics; New Jersey; On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Base salary

Company bonus

Long-term incentives

Medical/dental/vision

Life/disability

401(k)

Flexible spending

Employee assistance

Tuition reimbursement

Voluntary benefits

Sick time

Flexible vacation

Parental leave

Job summary

NovoCare is seeking an Associate Director to shape and grow the mobile experience as a core consumer engagement channel. You will own direction, messaging, and the content roadmap across brands and CRM, coordinating with multiple teams to ensure a compliant and cohesive mobile experience.

Responsibilities include leading cross-functional teams through medical, legal, and regulatory reviews, defining KPIs, and translating strategy into measurable digital engagement.

Qualifications

• 8+ years in consumer/digital/CRM/brand marketing or related roles with responsibility for digital consumer experiences/channels.
• Experience developing promotional messaging and moving content through medical/legal/regulatory review.
• Track record translating strategy into measurable digital engagement and activation plans.

Responsibilities

• Own the business direction, priorities, and performance goals for the NovoCare mobile experience.
• Translate NovoCare and brand strategies into clear consumer messaging, promotional content, and mobile experiences.
• Build and manage the content roadmap for NovoCare Mobile across brands, membership, CRM, and consumer support.
• Lead mobile content and messaging through medical, promotional, and regulatory review processes.
• Coordinate cross-brand requests to maintain a coherent NovoCare experience.
• Partner with CRM, Social & Digital, and other teams to connect campaigns naturally into the mobile experience and drive next steps.
• Define and monitor mobile KPIs (activation, engagement, repeat usage, content interaction, and consumer value) and use performance data to improve.
• Execute across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, CRM, Membership, Insights & Analytics, and Digital/IT in a regulated environment.
• Maintain a transparent mobile roadmap balancing consumer needs, marketing priorities, portfolio requirements, and business impact.

Skills

Cross-functional leadership

CRM marketing

Regulatory experience

Content activation

Mobile marketing

Data analytics

Strategic thinking

Education

Bachelor’s degree

Master’s preferred

Job description

NovoCare is seeking an Associate Director to shape and grow the mobile experience as a core consumer engagement channel. You will own direction, messaging, and the content roadmap across brands and CRM, coordinating with multiple teams to ensure a compliant and cohesive mobile experience.

Responsibilities include leading cross-functional teams through medical, legal, and regulatory reviews, defining KPIs, and translating strategy into measurable digital engagement.