Associate Director, Marketing Technology

IDEXX; Westbrook (ME); Híbrido; USD 160 000 - 190 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health/Dental/Vision benefits Day-One

5% 401k matching

Annual cash bonus

Resumo da oferta

IDEXX is seeking an Associate Director, Marketing Technology to provide strategic IT guidance to the Marketing leadership team. You will partner across IT and Marketing to prioritize projects, shape technology roadmaps, and deliver AI-enabled marketing solutions that drive business value.

You will act as the trusted IT advisor to marketing, guiding budget processes, portfolio updates, and strategic planning while promoting responsible AI adoption and strong cross-functional collaboration.

Qualificações

• 10+ years of IT and Marketing Technology experience with leadership experience.
• Hands-on familiarity with the modern MarTech ecosystem including Marketing Cloud, HubSpot, or Marketo; CRM, CDP/data layer, analytics/attribution.
• Strong organizational skills and operational execution.
• Working knowledge of Agile estimations and Product Ownership.
• Experience in a cloud-based software environment.

Responsabilidades

• Partner with Marketing, IT leadership, and the IT PMO to communicate decisions and priorities across staff.
• Lead strategic initiatives and planning for news systems and capabilities.
• Define opportunities and facilitate prioritization across the portfolio with stakeholders.
• Enable the business to achieve objectives through technology, including AI capabilities.
• Support resolutions for service and delivery escalations.
• Promote IT services and capabilities as the main business contact.
• Understand market challenges and customer priorities.
• Provide technical options to satisfy business ideas.
• Champion evaluation, adoption, and governance of AI tools with Marketing stakeholders.

Conhecimentos

IT leadership

Marketing Technology

Agile estimations

Product ownership

Cloud-based software

Ferramentas

Marketing Cloud

HubSpot

Marketo

CRM systems

CDP/data layer

Descrição da oferta de emprego

IT accelerates the success of IDEXX employees and customers by providing scalable and innovative solutions and leadership. We are a global organization that supports all technology needed to deliver products and solutions to customers—enabling them to focus on delivering high-quality patient care. We strive to provide exceptional customer service and experience in the most efficient means possible, requiring alignment and cross-functional communication.

Asthe Associate Director, Marketing Technology, you will provide strategic consulting-level support and guidance through key IT initiatives. As a strategic partner with business leadership and other key stakeholders, you will work with our global Marketing leadership team to discuss opportunities,identifyand prioritize projects, and deliver technology products that meet business needs.

You will serve as the “trusted advisor” and primary IT point of contact to marketing —playinga major rolein the annual budget process, the quarterly portfolio update to the executive team, and the annual strategic planning process. This ensures close alignment on Marketing and IT priorities to drive long-term success for IDEXX.

Come join a team that directlyimpactsa global marketand creates solutions that change the world!

In this role…

• You will work in partnership with Marketing, IT leadership, and the IT Project Management Office, communicate decisions, priorities, and relevant project information toappropriate levelsof staffregardingbusiness unit requests, projects, and initiatives.

• You will focus on strategic initiatives and planning activities for the business, in particular newsystemsand capabilities.

• You will partner with IT, Marketing, and commercial leadership and other key stakeholders to define opportunities andidentifyandfacilitateprioritization across the portfolio.

• You will serve as a lead role in enabling the business to achieve itsobjectivesthrough the effective use of technology—including emerging AI capabilities.

• You will support and work through resolutions for service and delivery escalations.

• You will operate as key business contactrepresentingIT in promoting IT services and capabilities.

• You will understand market challenges, including customer priorities and competitive issues.

• You will identifyandprovidetechnical options to satisfy business ideas.

• You will champion the evaluation, adoption, and governance of AI tools and platforms in partnership with Marketing stakeholders, ensuring responsible and high-impact use across campaigns, operations, and customer engagement.

• You will translate AI capabilities (e.g., generative AI, predictive analytics, marketing intelligence) into actionable business value for marketing leadership.

• You will partner with data, analytics, and platform teams to embed AI-powered solutions into marketing workflows and technology roadmaps.

What You Need to Succeed

You have Technical & Platform Experience

• You have 10+ years of relevant IT and Marketing Technology experience along with leadership experience.

• You have hands-on familiarity with the modern MarTech (Marketing Technology) ecosystem (a marketing automation platform like Marketing Cloud, HubSpot, or Marketo; the CRM underneath it; a CDP or data layer; analytics and attribution tooling)

• Strong organizational skills, including operational execution excellence.

• Working knowledge of Agile estimations and Product Ownership.

• Ideal candidates will have a background working in a progressive, cloud-based software environment.

Your location…

• We are looking for someone in this role to be driving distance to our corporate HQ in Westbrook, Maine, where we have a flexible hybrid requirement of only 8 days per month on-site.

You have experience with Leadership & Communication

• Great at planning and aligning, bringing the right people together—a strong facilitator.

• Strong communicator and relationship builder with a can-do attitude and bea strong teamplayer working across the matrix.

• Strong influencing skills with the ability toestablishand maintain credibility with senior leaders and other key decision-makers.

• Preferably successful experience leading a virtual team.

You have excellent Business & Financial Acumen

• Strong financial and business acumen, including an understanding of business/financial drivers of success, and provide value to the business.

• Strategic mindset with proven successto driveinitiatives.

• Nimble, agile, lean thinking to drive change that enablesefficienciesand drives growth.

You have AI & Emerging Technology knowledge & experience

• Demonstrated experience working with AI technologies in a business or marketing context, including generative AI tools, AI-powered analytics, or intelligent automation platforms.

• Familiarity with AI platform ecosystems (e.g., Salesforce Einstein/Agentforce, Google Gemini, Microsoft Copilot, or equivalent) and how they integrate with modern marketing technology stacks.

• Ability to assess AI use cases for business impact and feasibility—translating technical AI capabilities into strategic marketing value.

• Understanding ofAI governance principles, responsible AI use, data privacy implications, and change management considerations when deploying AI solutions.

• Experience driving AI adoption among non-technical business stakeholders, including training, communication, and enablement strategies.

What you can expect from us:

• Base annual salary target: $160000 - $190000 (yes, we do have flexibility if needed)
• Opportunity for annual cash bonus as well as yearly equity award
• Health / Dental / Vision Benefits Day-One
• 5% matching 401k
• Additional benefits including but not limited to financial support, pet insurance, mental health resources, volunteer paid days off, employee stock program, foundation donation matching, and much more!

Why IDEXX?

We’re proud of the work we do, because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let’s pursue what matters together.

_IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.