ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

University of California; Mount Pleasant (MI); On-site; USD 55,000 - 65,000; Full time

Job summary

Central Michigan University in Mount Pleasant, MI, is seeking an Assistant Director for Communication & ED Outreach to lead social media strategy and content, support website updates, and drive digital communications for outreach programs targeting high school students.

The role focuses on producing marketing materials, facilitating college pathways programming, and ensuring brand alignment with CMU standards. Strong writing, digital communications, and relationship-building are essential.

Qualifications

• Requires a bachelor s degree in communications, public relations, marketing or related field.
• Three years of marketing or communications experience.
• Excellent writing with AP style.
• Experience facilitating programming for high school students.
• Experience with digital communications tech (social media, email management).
• Strong organizational and verbal communication skills.
• Ability to maintain positive relationships with staff and consultants.

Responsibilities

• Manages the Centers social media strategy.
• Leads development of content for all social media platforms.
• Assists with content for the Centers website.
• Executes digital communications projects via email and text messaging.
• Facilitates college pathways programming for high school students.
• Researches and shares stories about partner charter schools s results.
• Ensures brand standards per university guidelines.
• Assists with communications project development from initiation to closure.
• Implements messaging for organizational consistency and visibility.
• Supports special projects and events marketing.
• Assists with presentations, speaker comments, invitations, and programs.
• Collects and analyzes data to evaluate digital initiatives.

Skills

Bachelor s degree

Writing skills (AP style)

Social media management

Email management systems

Organizational skills

Verbal communication

Relationship management

Education

Bachelor7s degree in communications/public relations/marketing or related field

Tools

Adobe Creative Suite

Google Analytics

SEO/Web analytics

Job description

ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Position Information

Posting Number S-3938

Position Number 79530

Type of Recruitment External

Position Title ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH

Position Summary Supports the Center with communications, social media efforts, and the production of marketing materials that advance the Center’s initiatives. Supports outreach efforts through the facilitation of programming for high school students.

Required Qualifications

• Bachelor’s degree in communications, public relations, marketing or a related field.
• Three years of relevant marketing or communications experience.
• Excellent writing skills and attention to detail, including knowledge of AP style.
• Demonstrated experience facilitating programming for high school students.
• Demonstrated experience with digital communications technology, including social media platforms and email management systems.
• Strong organizational skills. Strong verbal communication skills.
• Ability to maintain positive relationships with staff and consultants.

Preferred Qualifications

• Experience with Adobe Creative Suite.
• Knowledge of Central Michigan University brand standards and guidelines.
• Knowledge of search engine optimization, web/social media, and accessibility best practices.
• Knowledge of website and social media analytics, including Google Analytics.
• Knowledge of charter public schools.
• Experience working in a team-oriented, collaborative environment.

Duties & Responsibilities

• Manages the Center’s social media strategy.
• Leads the development of content creation for all social media platforms.
• Assists with the development of content for the Center’s website.
• Executes all digital communications projects utilizing email and text messaging.
• Serves as a facilitator of college pathways programming and content for high school students.
• Researches and communicates stories that share the positive results of our partner charter schools.
• Ensures the Center’s compliance with brand standards and guidelines from the university.
• Assists with communications project development from initiation to closure.
• Implements the Center’s messaging to ensure organizational consistency and increase exposure for the Center.
• Assists with special projects.
• Assists with communications projects to market programs and events.
• Supports professional development initiatives by assisting with presentations, speaker comments, invitations, and programs.
• Manages the process for gathering and analyzing data to evaluate the effectiveness of all digital communications initiatives.
• Researches current and emerging digital trends and best practices.
• Completes other projects as assigned.

Supervision Exercised

None.

Employee Group

Employee Group Professional & Administrative -Salary

Pay Range $55,000 - $65,000

Division Academic Affairs

Position Status Regular

Position End Date

Employment Status Full-Time

FTE 1.00

Position Type 12 month

Weekly Work Schedule M-F, 8:00am to 5:00pm, evenings and weekends as necessary

Location Mount Pleasant, MI

About the Department

Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.

We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.

CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.

Central is home to 17 men’s and women’s Division 1 sports including football, basketball, gymnastics, baseball, wrestling and more. Our student-athletes achieve great success in competition and in the classroom, capturing Mid-American Conference championships and maintaining an average cumulative GPA of 3.17.

CMU is located in Mount Pleasant, a community that blends the best of small-town living with big-city amenities. It’s part of the culturally varied and vibrant Great Lakes Bay Region that also includes Saginaw, Bay City, Midland and the state’s largest Native American community, centered on the Saginaw Chippewa Isabella Reservation in Mount Pleasant.

Area residents enjoy the mix of outdoor activities, cultural events, shopping and dining options, and family attractions. Other major Michigan destinations and attractions — Lansing, Grand Rapids, Detroit, Traverse City, wineries, beaches, golf and ski resorts, and many more — are within easy reach of the city’s central location in Michigan’s Lower Peninsula.

CMU employees enjoy access to a nationally recognized wellness program along with health care and benefits that exceed regional, state and national norms.

Central Michigan University is a place where we value students and work for their success, where we act as family, and where employees are engaged, appreciated and have extraordinary opportunities to make a difference.

We intentionally maintain and strengthen the hallmark CMU culture that sets us apart from our peers by expecting CMU leaders and employees to model the following Leadership Standards and develop them within their teams.

Please review the Leadership Standards before applying for this position.

CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.

CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.

Inquiries about the application of Title IX can be made to CMU’s Title IX Coordinator, the US Department of Education’s Assistant Secretary, or both.

CMU’s Title IX Coordinator can be reached at: Phone: [phone] Office: 103 E. Preston St. Bovee University Center, suite 306 Mount Pleasant, MI 48858 Email: [e-mail]

Posting Ends

Open Until Filled Yes

Supplemental Questions

Required fields are indicated with an asterisk (*).

• * Are you currently an internal employee of CMU according to the university's definition?
  • Yes
  • No
• * If yes, to which employee group do you belong? (If not applicable, select "Not Applicable").
  • Not Applicable
  • Administrative Office Assistant
  • Dispatcher
  • Lieutenant
  • Medical Faculty
  • P&A, SO or Faculty
  • Police
  • Public Broadcasting
  • Sergeant
  • Service Maintenance
  • Supervisory/Technical
• * How did you first learn of this job opportunity? Please list the specific advertising source or indicate if it was word of mouth.

  (Open Ended Question)

• * Do you have a bachelor's degree in communications, public relations, marketing, or a related field?
  • Yes
  • No
• * Do you have three years of relevant marketing or communication experience?
  • Yes
  • No
• * Do you have excellent writing skills and attention to detail, including knowledge of AP style?
  • Yes
  • No

Optional & Required Documents

• Required Documents
  • Resume/Curriculum Vitae
  • Cover Letter
• Optional Documents
  • Recommendation Letters
  • List of References

Staff postings - Human Resources | Contact HR | [phone]| 109 Rowe

Faculty postings - Faculty Personnel Services | Contact FPS | [phone] | 308 Warriner

All data submitted via this site is secure and encrypted using Secure Socket Layer (SSL) technology. SSL protects information as it crosses the Internet.