Associate Director, Marketing

Orca Bio; Menlo Park (CA); On-site; USD 122,000 - 176,000; Full time

Job summary

A late-stage biotechnology company located in Menlo Park is seeking an Associate Director of Marketing. This role is crucial in leading the US promotional launch of Orca-T, Orca Bio's first commercial product, necessitating strong marketing experience and project management skills. The successful candidate will orchestrate strategies for HCP engagement, manage omnichannel tactics, and contribute to launch readiness.

Qualifications

• 8+ years of biopharmaceutical experience, including 5+ years in Marketing.
• Experience in hematology/oncology and marketing complex products.
• Proven ability to manage multiple projects simultaneously.

Responsibilities

• Lead the promotional launch of Orca-T and pre-launch strategies.
• Develop HCP engagement strategies aligned to Orca-T Brand strategy.
• Manage promotional tactics and ensure budget readiness.

Skills

Marketing experience

Omnichannel tactics

Communication skills

Project management

Business acumen

Education

Bachelor’s degree in Life Sciences, Marketing, Finance, or related

MBA or other advanced degree

Tools

Veeva PromoMats

Job description

Join to apply for the Associate Director, Marketing role at Orca Bio

1 week ago Be among the first 25 applicants

Join to apply for the Associate Director, Marketing role at Orca Bio

Get AI-powered advice on this job and more exclusive features.

More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.

The Associate Director, Marketing, reporting into the Head of Marketing, is responsible for leading the US promotional launch of Orca-T, Orca Bio’s first commercial product. You will be a critical member of the Commercial team, leading workstreams to collect and interpret HCP insights, develop engagement strategies, shape and test Brand messaging, and build promotional tactics. You will have a wide remit including HCP, payer, and patient audiences, personal and non-personal tactical development, and omnichannel media strategy. You will plan for multiple launch scenarios, completing promotional readiness, and contributing to Launch Readiness. You'll collaborate closely with the cross-functional Orca team including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal.

Location : preferential treatment will be given to candidates local to one of Orca Bio's offices in Menlo Park or Sacramento.

Responsibilities

• Lead the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics to maximize market penetration and product adoption
• Drive development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
• Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
• Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
• Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
• Contribute to omnichannel strategy, deployment, and management
• Manage agency partners effectively to deliver consistent results
• Contribute to advisory board content, execution, and analysis
• KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
• Lead consistent engagement with Sales team to ensure optimization of messaging and assets
• Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch
  
  
  

Desired Competencies

• Strong Marketing experience, including unbranded and branded strategy and tactical execution
• Experience building and managing omnichannel tactics, including digital and print media
• Clinically proficient in acute leukemia and bone marrow transplantation, with a track-record of working with clinical and scientific experts in-house and externally to shape strategy and tactics
• Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
• Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
• Strong communication skills, with the ability to educate internal stakeholders about Marketing best-practices while driving results
• Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
• Thrives in a fast-moving, dynamic environment
• Proficiency with Veeva PromoMats preferred
  
  
  

Required Qualifications

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related; an MBA or other advanced degree is preferred
• 8+ years of biopharmaceutical experience, including 5 years+ of experience in Marketing, Commercial Strategy, and/or Sales
• Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
• Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
• Track record of cross-functional collaboration
• Willingness to travel up to 20%
  
  
  

Who We Are

We are driven by a passion for science and compassion for patients. We act with urgency to ensure our treatments are one day accessible to all who need them.

We live by our core values of passion, courage, and integrity. Excellence in our work means the chance to unlock a better quality of life for our patients, and with that comes tremendous responsibility.

We innovate on a path that hasn’t been paved. We embrace an entrepreneurial spirit and take calculated risks to achieve our mission. We aren’t afraid to ask “why not” and challenge the status quo.

We maintain a start-up culture of camaraderie and leadership by example, regardless of title.

We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that better serve our team, our patients and their healthcare providers.

Notice to staffing firms

Orca Bio does not accept resumes from staffing agencies with which we do not have a written agreement and specific engagement for a particular opening. Our employment activities, inquiries and offers are managed through our HR/Talent team, and all candidates are presented through this channel only. We do not accept unsolicited resumes, and we rarely outsource recruitment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Pharmaceutical Manufacturing

Referrals increase your chances of interviewing at Orca Bio by 2x

Sign in to set job alerts for “Associate Marketing Director” roles.

Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago

Integrated Marketing Manager- Global Marketing

Growth Marketing Manager, YouTube Premium, Global YouTube Marketing

Product Marketing Manager (Innovation Center)

Santa Clara, CA $120,000.00-$177,000.00 4 days ago

Manager, Marketing Operations (Global Focus)

Product Marketing Manager, YouTube Acquisitions

Mountain View, CA $114,000.00-$163,000.00 3 days ago

San Mateo, CA $145,000.00-$190,000.00 1 week ago

Sr. Marketing Manager, Paid Media - Small Business

Mountain View, CA $121,000.00-$188,000.00 2 weeks ago

Menlo Park, CA $158,000.00-$223,000.00 2 weeks ago

San Mateo, CA $110,000.00-$150,000.00 1 week ago

San Mateo, CA $145,000.00-$190,000.00 1 week ago

Menlo Park, CA $122,000.00-$176,000.00 2 weeks ago

Menlo Park, CA $158,000.00-$223,000.00 8 hours ago

Menlo Park, CA $158,000.00-$223,000.00 2 weeks ago

Product Marketing Manager, Horizon Engagement

San Jose, CA $84,500.00-$140,250.00 1 week ago

Product Marketing Manager, 5+ years of experience

Sunnyvale, CA $98,200.00-$179,600.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.