Associate Director, Marketing Analytics & Performance

Wpp Group; Atlanta (GA); Hybrid; USD 96,000 - 124,000; Part time

Job summary

VML is seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance measurement for a major Auto client. You will partner with the client and the agency team to translate campaign results into actionable recommendations.

This role connects brand, media, digital engagement and business performance, with a hybrid work model in which offices are used on average four days a week. Salary: $70-$90 USD hourly.

Qualifications

• 6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.
• Strong client leadership, communication, and presentation skills.
• Demonstrated ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaign, brand, digital, and business sources.
• Ability to turn complex analysis into a clear "so what" and "now what".

Responsibilities

• Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
• Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.

Skills

Marketing analytics

Client leadership

Communication

Presentation skills

Cross-functional leadership

Tools

Dynata

YouGov

MarketCast

BERA

Job description

VML is seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance measurement for a major Auto client. You will partner with the client and the agency team to translate campaign results into actionable recommendations.

This role connects brand, media, digital engagement and business performance, with a hybrid work model in which offices are used on average four days a week. Salary: $70-$90 USD hourly.