Associate Director, Marketing Analytics

Edelman Smithfield; New York, Washington, Austin, Chicago (NY, District of Columbia, TX, IL); Hybride; USD 86 000 - 138 000; Plein temps

Avantages offerts par ce poste

Medical and dental insurance

Vision insurance

401K

Paid time off

Résumé du poste

Edelman Intelligence in New York, NY is seeking an Associate Director of Analytics to lead multi‑channel measurement for global brands. You will oversee a team of analysts, partner with client teams, and translate complex data into actionable marketing insights that drive strategy and outcomes.

Ideal candidates bring 6+ years in marketing analytics, strong storytelling, and hands‑on experience with web analytics, influencer data, and cross‑channel performance.

Qualifications

• 6+ years of marketing analytics experience.
• Bachelor's degree or equivalent work experience.
• Experience with integrated marketing tactics and client services.
• Strong storytelling and data visualization skills.

Responsabilités

• Own development of measurement frameworks and data integration across multiple workstreams for global clients.
• Contextualize data to inform programs, content, and experiences for clients.
• Apply analytics to evaluate new data opportunities and partnerships.
• Mentor analysts and collaborate with cross-discipline leads to guide decisions.

Connaissances

Marketing analytics

Cross-channel analytics

Storytelling

Stakeholder management

Team leadership

Formation

Bachelor's degree or equivalent

Graduate degree preferred

Outils

Tableau

CreatorIQ

Brandwatch

Sprinklr

Sprout Social

Supermetrics

Description du poste

Associate Director, Marketing Analytics### Associate Director, Marketing AnalyticsApply: Hybrid: New York, New York, USA: Washington DC, USA: Austin, Texas, USA: Chicago, Illinois, USA: Full time: Posted 2 Days Ago: JR103621We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team! Edelman is seeking an **Associate Director of Analytics** to join our expanding team. We are seeking an analytics leader who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers. This role will oversee a team of analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative client-facing environment and bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman’s top clients. **Responsibilities:*** Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.* Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.* Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.* Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities* Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.* Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.**Basic Qualifications:*** 6+ years of relevant experience in marketing analytics, or a related field.* A bachelor's degree or equivalent work experience. **Preferred Qualifications:*** Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment.* Possess a bachelor or graduate degree from an accredited post-secondary institution.* Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.* Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics.* An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred.* High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus.* Ability to simultaneously manage multiple deliverables with various stakeholders* Prospers in a dynamic & fast-paced environment.* Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics.* A graduate degree from an accredited post-secondary institution highly preferred $86,000 - $138,000 a year #LI-JLFAn employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.