Associate Director, Marketing Analytics

US004 Edelman Data & Intelligence; New York (NY); Presencial; USD 86.000 - 138.000; Jornada completa

Descripción de la vacante

Edelman Intelligence in New York is seeking an Associate Director of Analytics to lead a team of analysts and collaborate with global clients to define and execute multi-channel measurement strategies for brand and acquisition programs. You will oversee learning agendas, data integration, and innovative analytics approaches to drive client success across channels.

The ideal candidate brings 6+ years in marketing analytics, strong leadership, and a knack for storytelling with data.

Formación

• Bachelor's degree or equivalent work experience required.
• Experience leading analytics programs in a client-services environment preferred.
• Strong ability to translate data into actionable storytelling for diverse stakeholders.

Responsabilidades

• Own the development of measurement frameworks and learning agendas for global clients.
• Contextualize data to inform programs, content, and experiences.
• Evaluate new data opportunities including sources, methodologies, and technology partnerships.
• Foster creative thinking on how data solves business challenges in marketing and communications.
• Collaborate with Creative, Channel Strategy, Planning, Paid Media, and BI leads across technical and non-technical teams.
• Provide day-to-day management and mentorship to a team of analysts on multiple projects.

Conocimientos

Marketing analytics

Leadership

Cross-functional

Client facing

Data visualization

Tableau

AI awareness

Educación

Bachelor's degree

Herramientas

Tableau

CreatorIQ

Brandwatch

Sprinklr/Sprout

Supermetrics

Descripción del empleo

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you think the world of research needs to change and adapt to a more complex and ever-evolving world? Do you have an entrepreneurial mindset and want to shape a consulting division? If so, Edelman Intelligence is looking for you to join our team! Edelman is seeking an Associate Director of Analytics to join our expanding team. We are seeking an analytics leader who is passionate about learning, problem-solving, and leveraging data to re-define how businesses and brands interact with their customers. This role will oversee a team of analysts and work directly with internal and external stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients. The ideal candidate should have experience in a cross-functional, collaborative client-facing environment and bring a balance of a left-brained analytical fact-finding, paired with right-brained intuition and storytelling to service Edelman’s top clients.

Responsibilities

• Own the development of measurement frameworks, learning agendas, and data integration across multiple workstreams for global clients.
• Contextualize and apply data to generate a holistic view of the consumer and inform the development of programs, content, and experiences.
• Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc.
• Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities
• Collaborate with cross-discipline leads in Creative, Channel Strategy, Planning, Paid Media, and Business Intelligence to guide decision-making with technical and non-technical groups.
• Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects.

Basic Qualifications

• 6+ years of relevant experience in marketing analytics, or a related field.
• A bachelor's degree or equivalent work experience.

Preferred Qualifications

• Experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights, ideally in a fast-paced client services environment.
• Possess a bachelor or graduate degree from an accredited post-secondary institution.
• Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment.
• Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing and paid analytics.
• An excellent storyteller and data visualizer with experience in Tableau, CreatorIQ, Brandwatch, Sprinklr/Sprout, Supermetrics, etc. preferred.
• High level understanding of AI landscape with how to apply AI solutions to workstreams being a plus.
• Ability to simultaneously manage multiple deliverables with various stakeholders Prospers in a dynamic & fast-paced environment.
• Strong team player who naturally possesses selfless, amicable, and supportive personal characteristics.
• A graduate degree from an accredited post-secondary institution highly preferred $86,000 - $138,000 a year #LI-JLF

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know.

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