Associate Director, Marketing - Alamo

Sony Music Entertainment; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

Alamo, a subsidiary of Sony Music Entertainment, is seeking an Associate Director of Marketing to manage music releases and coordinate campaigns. The role involves collaborating with artists, maintaining timelines, and creating marketing strategies to enhance brand messaging. Candidates should have significant experience in music marketing and be adept with social media platforms.

Benefits

Comprehensive benefits package

Inclusive and collaborative environment

Professional growth opportunities

Qualifications

• 5+ years of progressive marketing experience in the music industry.
• Proficient with major social media platforms including TikTok, Instagram, and Twitter.
• Creative thinker with the ability to apply ideas strategically.

Responsibilities

• Manage music releases and oversee release logistics.
• Initiate plans for music releases and assist in career planning.
• Create marketing reports and communicate updates.

Skills

Communication

Creativity

Adaptability

Social Media Proficiency

Job description

Alamo was founded by music veteran, Todd Moscowitz in 2016 and is home to some of today's most promising artists; Lil Durk, Rod Wave, Blackbear, Lil Gotit, Slimelife Shawty, YN Jay, Dee Watkins, and more.

The label was birthed to reflect the current landscape of the industry, artistry, and culture, ushering in a new generation of talent. Alamo is cultivating the stars of tomorrow.

The Associate Director, Marketing will serve as a member of Alamo’s marketing department. This role requires comprehensive communication and coordination both internally and externally to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

What you'll do:

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out plans for music releases and assist in long-term career planning for Alamo’s artists.
• Set up and maintain timelines of project needs and key dates/deadlines with all departments and oversee the timely delivery of those needs in partnership with various departments, including publicity, radio, and synch.
• Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist.
• Work closely with artists and management for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.
• Manage the creation and distribution of marketing tools.

Who you are:

• You’re a passionate music fan with at least 5 years of progressive marketing experience in the music industry
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management
• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
• Understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
• A modern office environment designed to foster productivity, creativity, and teamwork
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition and student loans
• We invest in your professional growth & development
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

New York Pay Range

$70,000 - $80,000 USD

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