Associate Director, Marketing

Lupin Somerset; Fort Wayne (IN); On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking an Associate Director to lead marketing initiatives across the brand lifecycle. This role involves developing sales tactics, engaging healthcare professionals, and driving customer behavior change. With a focus on strategic planning and market research, you will collaborate with diverse teams to enhance brand visibility and effectiveness. If you are passionate about making an impact in the pharmaceutical industry and possess strong analytical and communication skills, this opportunity is perfect for you. Join a dynamic team dedicated to improving patient outcomes and driving success in women's health.

Qualifications

• 7+ years in Generic or Brand pharmaceutical marketing.
• Strong analytical skills with market research experience.

Responsibilities

• Manage marketing activities including product management and strategic planning.
• Coordinate branding and communications processes.

Skills

Analytical Skills

Market Research

Communication Strategies

Digital Marketing

Project Management

Education

Bachelor's Degree in Business

Tools

Excel

PowerPoint

Word

Job description

Overview

Lupin is comprised of a fast growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on women’s health. Our first Research and Development facility in the US is located in Coral Springs, Florida which focuses on generic and branded orally inhaled and nasal drug products. Somerset, New Jersey is home to one of Fifteen commercial manufacturing sites globally and the only commercial manufacturing facility in the United States for Lupin, as well as additional Research and Development teams. Lupin is prided on being people-focused and centered around how impactful we are with our customers. Dollars are not a measure of success but rather the people we help along the way.

Responsibilities

Summary:

The Associate Director is responsible for managing all marketing related activities inclusive of product management, general marketing, market research, and strategic planning.

Essential Duties and Responsibilities

• Responsible for all sales and marketing tactics development across the brand lifecycle

• Establish brand-specific HCP domain expertise, and create engaging brand centered content and concepts for adaptation into personalized and tailored customer experiences.

• Embed and share knowledge to engage patients and drive customer behavior change across the full brand lifecycle.

• Coordinate the branding and communications process through press releases, advertising in trade journals, development of key messages, channels, targeting and marketing campaign.
• Review marketing briefs to ensure alignment between agency partners and brand team

• Contribute to Market Research activities to support inline products, and business development opportunities
• Primary point of contact for the brand division relating to customer engagements, whether direct or via 3rd party partner.

Experience:

• Comprehensive strategic and implementation marketing experience where the individual has successfully driven market share against pharmaceutical competitors.
• Experience in utilizing digital and other non-personal communication channels including efficiency and effectiveness optimization.
• Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.

Behavior:

• High energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.
• Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.
• Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and developing plans accordingly.
• Ability to collaborate across multiple priorities and internal and external functional groups.
• Respiratory and/or Neuroscience therapeutic area experience preferred.

Qualifications

Qualification Requirements

• Bachelor's degree in business or a related discipline with a successful track record in Generic or Brand pharmaceutical marketing with 7+ years relevant experience with increasing job responsibilities.

Skills:

• Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and impactful communication strategies as a means to improve and grow the business.
• High level of computer office proficiency required, especially in Excel, PowerPoint and Word
• Proficiency in managing and directing agencies and strategic vendors.
• Managing and working within budgets.

Lupin is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran’s status, or any other classification as required by applicable law.

Physical Requirements

The physical requirements of the position generally include: standing, walking, sitting, using hands and fingers, reaching with hands and arms, talking and hearing. In some circumstances, bending, kneeling, crouching, stooping, and crawling may apply. This position may require lifting up to 15 pounds occasionally. Generally work is performed in an office environment.

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