Associate Director, Marketing

MannKind Corp.; Burlington, Northern (MA, KY); Hybrid; USD 140,000 - 200,000; Full time

Job summary

MannKind Corporation in Burlington, MA, seeks an Associate Director, Marketing - FUROSCIX to translate brand strategy into a disciplined, high-impact marketing plan. You will craft messaging across field and digital channels and drive omnichannel initiatives for strong customer engagement and business performance.

You will lead initiatives from planning through execution, partnering with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and agencies.

Qualifications

• Bachelor's degree in a relevant field; advanced degree preferred.
• 8–10 years of marketing or related experience in biopharma.
• Ability to translate strategy into integrated marketing plans across multiple channels.
• Strong project management, organizational, and prioritization skills.
• Experience with medical, legal, and regulatory review processes for pharma materials.
• Ability to work independently in a fast-paced, entrepreneurial environment.
• Understanding of heart failure and chronic kidney disease markets is a plus.

Responsibilities

• Assess market dynamics and competitive activity to inform brand strategy.
• Develop core messaging platforms and communication tools for consistency.
• Execute omnichannel plans across personal promotion, digital, CRM, and events.
• Support brand planning, forecasting, and budget management.
• Collaborate with Sales, Training, Medical Affairs, Analytics, Legal, and Regulatory teams.
• Lead day-to-day agency/vendor management and optimize spend.
• Use analytics and insights to refine strategies and tactics.

Skills

Strategic marketing

Cross-functional collaboration

Project management

Analytical thinking

Communication

Education

Bachelor's degree

Advanced degree preferred

Job description

MannKind Corporation (Nasdaq: MNKD) is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, MannKind aims to deliver therapies designed to fit seamlessly into daily life.

Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives.

Position Overview

MannKind is seeking an Associate Director, Marketing - FUROSCIX to help translate brand strategy into disciplined, high-impact commercial execution. This role will support the development and delivery of the integrated marketing plan, create consistent and differentiated messaging across field and digital channels, and advance omnichannel initiatives that drive customer engagement and business performance.

The Associate Director will lead assigned initiatives from strategic planning through execution, partnering closely with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and agency partners. The role will use customer insights, market intelligence, and performance analytics to optimize programs, recommend resource allocation, and adapt plans as business needs evolve.

This role reports to the Director, Marketing.

Key Responsibilities

• Assess market dynamics, competitive activity, emerging data, treatment paradigm shifts, and other external developments; recommend timely implications for brand strategy and execution.
• Develop and maintain core messaging platforms and communication tools that deliver clear, differentiated, and competitively compelling customer communications.
• Execute integrated, omnichannel tactical plans across personal promotion, digital and media, CRM, speaker programs, national congresses, and other channels that support lead generation, customer engagement, and conversion.
• Support annual brand planning, tactical planning, forecasting, and budget management; ensure assigned initiatives are delivered on time, within scope, and on budget.
• Partner effectively with Sales, Training, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional stakeholders to align priorities and enable strong commercial execution.
• Lead day-to-day management of agencies and vendors, including briefing, work-product quality, timelines, scope, and budget; recommend opportunities to improve effectiveness and optimize the investment mix.
• Use performance analytics, market research, customer insights, and field feedback to evaluate results, identify opportunities, and continuously refine strategies and tactics.

Required Qualifications and Experience

• Bachelor's degree required; advanced degree strongly preferred.
• 8-10 years of progressively responsible marketing or related functional experience within the biopharmaceutical industry.
• Demonstrated ability to translate strategy into integrated marketing plans and execute complex initiatives across multiple channels.
• Strong project management, organizational, and prioritization skills, with exceptional attention to detail.
• Working knowledge of the medical, legal, and regulatory review process for pharmaceutical promotional materials.
• Ability to work independently, navigate ambiguity, and thrive in a fast-paced, entrepreneurial, and growing organization.
• Understanding of the clinical and commercial landscape in heart failure and chronic kidney disease is strongly preferred.

Leadership and Power Competencies

• Teamwork and leadership: Builds productive internal and external partnerships, anticipates obstacles, and mobilizes others toward shared outcomes.
• Execution and accountability: Makes sound decisions in ambiguous situations, establishes clear priorities, and delivers results with ownership.
• Solution orientation: Applies business insight and strategic thinking to identify practical solutions, articulate a clear point of view, and advance company goals.
• Continuous improvement: Seeks better ways of working, learns from performance, and strengthens organizational effectiveness.
• Enterprise awareness: Understands organizational capabilities and constraints, aligns resources to priorities, and balances competing agendas.
• Communication and influence: Communicates clearly, builds commitment, constructively challenges assumptions, and resolves issues across functions.
• Integrity and respect: Acts with integrity and treats colleagues, partners, customers, and patients with professionalism and respect.

Work Environment and Travel

• This is a Burlington, MA role with a minimum of Monday - Thursday in office.

With the spread of the coronavirus, many individuals are concerned about access to their medication supply. At this time, MannKind does not anticipate that the supply of its inhalable insulin Afrezza (insulin human) Inhalation Powder will be affected by the coronavirus.

We will continue to closely monitor our supply chain for potential impact to the supply of Afrezza. MannKind sources critical raw materials from suppliers in the United States and Europe and we remain in close communication with key suppliers to assure a reliable supply of insulin.

Our US manufacturing facility is fully operational and we are taking a number of steps to prevent any impact to our supplies. Afrezza is still readily available in U.S. pharmacies, and if needed, pharmacies can order additional supplies from wholesalers with expected delivery within 1-2 days. As the global situation evolves, we will continue to take the necessary steps to safeguard the reliable supply of Afrezza.