Associate Director, Consumer Marketing

MannKind Corporation; Westlake Village (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

MannKind Corporation seeks an Associate Director, Consumer Marketing in Westlake Village, CA, to champion brand messaging and a cohesive patient engagement strategy across channels. You will drive a high-impact promotional strategy, collaborate with agencies and internal teams, and optimize campaigns using data-driven insights.

You will lead cross-functional initiatives with sales, medical, legal, regulatory, and review committees, ensuring compliant, effective consumer campaigns and experiences

Qualifications

• 12+ years of marketing or related function, including pharma marketing.
• Experience in consumer marketing strategy and tactic planning with ability to communicate ideas to internal partners and external agencies.
• Consumer marketing in media, including digital marketing; broadcast media planning experience preferred.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence consumer projects.
• Demonstrated ability to manage multiple priorities, processes, timelines, and stakeholder expectations.
• Proven track record of influencing cross-functional stakeholders and building trust.
• Results-driven mindset with ownership, urgency, and resilience while navigating changing business needs.
• Demonstrated use of data and insights to inform decisions and actions.
• Courageous leader who drives change with clarity and conviction.
• Team-focused, collaborative approach in lean, fast-paced environments.
• MBA credential and 3+ years in Patient/Consumer Packaged Goods; diabetes market experience preferred.

Responsibilities

• Support strategic development and lead tactical execution of the consumer promotional strategy.
• Develop consumer messaging across channels, including materials development.
• Collaborate with external agencies and internal stakeholders for brand messaging and marketing execution.
• Oversee measurement, analytics, and optimization of marketing performance using KPIs.
• Manage agency relationships and their work product and budget.
• Partner with Omnichannel Marketing to ensure alignment across digital channels.
• Identify patient journey barriers and design content/programs to address them.
• Distill insights with Analytics & Insights to validate opportunities and optimize initiatives.
• Provide leadership in complex situations and foster cross-functional partnerships.

Skills

12+ years marketing experience

pharma marketing experience

consumer marketing strategy

cross-functional leadership

data-driven decision making

team leadership

Education

MBA

Job description

Position:Associate Director, Consumer Marketing

Location: Westlake Village, CA

Job Id:112990

# of Openings:1

MannKind Corporation is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, MannKind aims to deliver therapies designed to fit seamlessly into daily life.

Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives.

MannKind Corporation is a biopharmaceutical company dedicated to transforming chronic disease care through innovative, patient-centric solutions. Focused on cardiometabolic and orphan lung diseases, we develop and commercialize treatments that address serious unmet medical needs, including diabetes, pulmonary hypertension, and fluid overload in heart failure and chronic kidney disease. With deep expertise in drug-device combinations, MannKind aims to deliver therapies designed to fit seamlessly into daily life. Our employees are our greatest asset. We foster a close-knit, collaborative culture where every team member plays a vital role in our mission. We champion a rich blend of backgrounds, perspectives, and working styles as we work together to improve health outcomes and change lives.

Position Summary

MannKind Corporation has an opening for an Associate Director, Consumer Marketing. In this role, you will be a champion of MannKind's culture and values while supporting the delivery of the consumer marketing strategic plan for an established brand. This role will help shape and activate a highly impactful and cohesive patient engagement strategy across channels. The role focuses on crafting and executing brand messaging, and campaign development

The ideal candidate combines strong consumer marketing expertise with a mindset of curiosity and adaptability, proactively embracing AI tools to drive both efficiency and innovation.

• Support the strategic development and lead tactical execution of the consumer promotional strategy, ensuring alignment with HCP brand initiatives.
• Develop consumer messaging that is highly strategic and powerful across all channels—including promotional materials development.
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure consistency, compliance, and excellence in brand messaging and marketing execution.
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for continuous campaign improvement and innovation.
• Manage agency relationships, their work product and associated budget.
• Partner closely with the Omnichannel Marketing team to ensure pull-through of campaign and brand messages across digital channels.
• Identify critical moments and barriers in the patient journey and design content and programs to overcome these barriers.
• Partner with Analytics & Insights team to distill insights, validate business opportunities, and optimize consumer initiatives.
• Provide leadership and guidance in the most complex situations.
• Foster strong working partnerships with cross-functional team (i.e. sales, medical, legal, regulatory, promotional review committee, etc.) to deliver assets across the consumer ecosystem.
• Responsible for observing all Company, Health, Safety and Environmental guidelines.
• Duties and responsibilities are not limited to the work listed above and may include other assignments as necessary.

Education and Experience Qualifications

Required:

• 12+ years of marketing or related function, including pharma marketing experience.
• Experience in consumer marketing strategy and tactic planning with advanced proficiency in communicating ideas to internal partners and external agencies.
• Consumer marketing experience in media, including digital marketing, with the ideal candidate having broadcast media planning experience.
• Experience leading cross-functional and agency teams.
• Strong strategic, analytical, and communication skills with the ability to manage and influence innovative consumer projects through a matrixed organization.
• Demonstrated expertise managing multiple priorities, processes, timelines, and expectations of multiple stakeholder groups.
• Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs.
• Demonstrated expertise in using data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions.
• A courageous leader who drives change with clarity and conviction, even in the face of ambiguity, resistance, or conflicting priorities.
• Demonstrated analytical skills and the ability to think strategically and solve problems.
• Focused on team culture through collaboration and working cross-functionally to drive business results in a lean, fast-paced environment.
• MBA
• 3 or more years of experience in Patient and/or Consumer Packaged Goods industry experience
• Experience in the diabetes marketplace, with emphasis in insulin therapy is preferred.

With the spread of the coronavirus, many individuals are concerned about access to their medication supply. At this time, MannKind does not anticipate that the supply of its inhalable insulin Afrezza ® (insulin human) Inhalation Powder will be affected by the coronavirus.

We will continue to closely monitor our supply chain for potential impact to the supply of Afrezza. MannKind sources critical raw materials from suppliers in the United States and Europe and we remain in close communication with key suppliers to assure a reliable supply of insulin.

Our US manufacturing facility is fully operational and we are taking a number of steps to prevent any impact to our supplies. Afrezza is still readily available in U.S. pharmacies, and if needed, pharmacies can order additional supplies from wholesalers with expected delivery within 1-2 days. As the global situation evolves, we will continue to take the necessary steps to safeguard the reliable supply of Afrezza.