Associate Director, Marketing

Gartner, Inc.; Arlington (VA); Hybrid; USD 108,000 - 148,000; Full time

Benefits offered by this job

Hybrid work environment

Generous PTO

401k match up to $7,200

Stock purchase program

Job summary

Gartner, Inc. is seeking an Associate Director of Marketing to drive demand generation, pipeline growth, and measurable business impact across global initiatives.

Lead multi-channel campaigns, partner across functions, and leverage data-driven insights to optimize performance and ROI. This role operates in a fast-paced environment with a hybrid work model and strong growth opportunities.

Qualifications

• Bachelor’s degree in business or marketing required.
• 7+ years of progressive marketing experience including demand generation and campaign management.
• Proven success developing programs driving lead generation, pipeline growth, and business impact.
• Experience marketing to C-suite executives is preferred.

Responsibilities

• Develop and execute integrated marketing strategies that accelerate lead generation and pipeline progression.
• Lead cross-functional initiatives with marketing, product, analytics, and regional teams.
• Identify opportunities using data-driven insights to improve campaign performance.
• Create playbooks and governance to enable scalable, efficient execution.

Skills

Demand generation

Pipeline growth

Cross-functional leadership

Data-driven insights

C-suite marketing

Relationship building

Project management

Analytical skills

Presentation skills

Entrepreneurial mindset

Education

Bachelor’s Degree in business or marketing

Tools

CRM systems

Marketing analytics

Job description

Global Sales & Services Operations (GSSO) is the team that helps shape Gartner's mission-critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's Sales and Services teams, which delivers approximately $5.3B in annual business and technology insights revenue. You will partner with business leaders across Gartner to support global Sales and Services teams comprised nearly 9,000 associates and which sell to and service every major function across the enterprise

About the role:

Gartner delivers actionable, objective insight to executives and their teams to make faster, smarter decisions and achieve stronger performance on their most critical priorities. Our Corporate Marketing team strives to understand the needs of the customers and communities we serve and designs the most effective programs to profitability meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights and experiences throughout the buyer journey. We are seeing an Associate Director of Marketing to join our team and help drive demand generation, pipeline growth, and business impact across key global initiatives. This role is responsible for developing and executing integrated marketing strategies that accelerate lead acquisition, advance pipeline progression, support account expansion, and deliver measurable results. The ideal candidate is a strategic, customer-focused marketing leader with experience building and optimizing multi-channel campaigns, partnering across functions, and leveraging data-driven insights to improve performance. They thrive in a fast-paced environment, excel at managing complex initiatives, and are passionate about creating innovative programs that resonate with target audiences and deliver measurable business impact.

What you will do:

• Partner closely with GTS and GBS Marketing teams to expand lead generation through cross-functional support, pilot programs, best practice adoption while ensuring alignment across marketing priorities.
• Develop and executive integrated marketing strategies, messaging and promotional plans that drive engagement, lead generation, conversion and pipeline growth for global campaigns.
• Lead cross-functional initiatives, ensuring alignment across priorities, resources, timelines and business objectives partnering with centers of excellence.
• Identify and implement innovative marketing opportunities using data-driven insights to improve campaign and program performance and execution.
• Actively problem solve and strategize on how to increase the impact of programs, measured by engagement, win rates, and overall growth.
• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.
• Create and evolve playbooks, processes, governance frameworks, and operational best practices that enable scalable and efficient execution.
• Manage complex projects and strategic projects by tracking milestones, mitigating risks, removing roadblocks, and ensuring successful delivery.
• Operate independently and build strong relationships across Marketing, Creative Services, Prospect Experience, Digital Experience, Product, Analytics, Campaign Excellence and regional teams to drive alignment and execution collectively.
• Continuously evaluate program performance and make strategic recommendations to improve customer engagement, trends, win rates, and overall business growth.

What you will need:

• Bachelor’s Degree in business or marketing
• 7+ years of progressive marketing experience, including demand generation, acquisition marketing, and campaign management.
• Proven success developing and executing marketing programs that drive lead generation, pipeline progression, and business growth.
• Strong experience managing cross-functional marketing strategies and working effectively across multiple stakeholder groups.
• Experience marketing to C-suite executives is preferred.
• Ability to build trusted relationships and influence senior leaders across Marketing, Product, Research, Analytics, and Centers of Excellence.
• Demonstrated success leading complex marketing initiatives, pilot programs, process improvements, and strategic projects simultaneously.
• Strong project management, planning, prioritization, and organizational skills.
• Ability to operate effectively in a fast-paced, evolving environment while managing multiple priorities and deadlines.
• Strong analytical skills and a data-driven mindset, with the ability to interpret complex data, identify trends, develop recommendations, and drive informed decision-making.
• Excellent written, verbal, and presentation skills, including the ability to tailor communications to diverse audiences and influence stakeholders at all levels.
• Experience measuring, reporting, and optimizing marketing performance and return on investment.
• Collaborative leadership style with a strong focus on teamwork, accountability, and results.
• Entrepreneurial mindset with a passion for continuous improvement, innovation, and delivering business outcomes.

#GSSO #LI-MG5

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes. It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 108,000 USD - 148,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.

We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail].