Marketing Operations Specialist

Gartner, Inc.; Irving (TX); Hybrid; USD 64,000 - 87,000; Full time

Benefits offered by this job

Generous PTO

401(k) match up to $7,200/year

Stock purchase plan

Job summary

Gartner, Inc. is seeking a Marketing Operations Specialist to enable campaign execution through the Eloqua platform and related digital products. You will plan, build and deploy email campaigns to drive event registrations and attendee participation.

The role requires HTML email proficiency, marketing automation experience and strong communication skills, with a collaborative, detail-oriented approach in a hybrid work environment.

Qualifications

• Bachelor's degree preferred; 2+ years in related work is a plus.
• Experience with Marketing Automation, Eloqua preferred.
• Proficient in HTML for email building and in Excel.
• Experience with CMS or CRM systems preferred.
• Strong communication and relationship-building skills.
• Ability to manage multiple projects with precision and detail.
• Creative problem solving and proactive, action-oriented mindset.

Responsibilities

• Plan and execute email marketing campaigns with inputs from the team.
• Build templates and edit HTML using Eloqua or Knak.
• Configure marketing automation streams per campaign logic.
• Stage, test and deploy emails; ensure QA and accuracy.
• Monitor campaigns and report key metrics (open rate, CTR, unsubscribes).
• Suggest optimization opportunities for CTAs, copy, segmentation and subject lines.
• Collaborate on integrating marketing automation with CRM and other systems.

Skills

Marketing automation

Eloqua experience

HTML for email building

Excel

CMS/CRM experience

Communication skills

Relationship building

Project management

Creative problem solving

Self-motivation

Education

Bachelor's Degree

Tools

Eloqua

Knak

Job description

About this role

As a member of the Marketing Operations team, you will enable campaign execution as the expert of the Marketing Automation Platform (Eloqua) and other related digital products. The Marketing Operations Specialist is responsible for the planning, building and deployment of email marketing campaigns as a channel to drive attendee engagement and event registration and participation.

What you will do

• Email Operations Campaign Planning: Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
• Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
• Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
• Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
• Deployment: Execute email marketing (schedule, send and measure)
• Quality Assurance: Monitor campaigns to ensure automation is working as designed
• Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
• Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
• Marketing Automation Systems Development Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems

What you will need

• Bachelor's Degree, preferred 2+ years of applicable work experience
• Experience with Marketing Automation, Eloqua experience (preferred)
• Proficient in HTML for email building
• Proficient in Excel
• Previous experience with CMS or CRM (preferred)
• Business acumen and professional verbal/non-verbal communication skills
• Ability to build and maintain relationships with a high degree of professionalism
• Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
• Creative problem solver with excellent verbal and written communications skills
• Confident, self-motivated individual with strong bias toward action

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world. Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission-critical priorities. Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance. We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients. Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes. It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer

• A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
• In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates.
• We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail].

At Gartner, we guide the leaders who shape the world. Over 13,000 client enterprises worldwide rely on Gartner for actionable, objective business and technology insights. Our teams of thinkers and doers know that staying curious is the best way to shape the future, for ourselves and our clients. Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance. In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.