Associate Director, Market Insights

Alnylam Pharmaceuticals, Inc.; Cambridge, Northern (MA, KY); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Alnylam Pharmaceuticals, Inc. in Cambridge, MA is seeking an Associate Director of Market Insights to lead the development and execution of primary and secondary market research plans to support US TTR commercial priorities across patient audiences.

This role reports to the Senior Director, Global Market Research and collaborates across US Commercial, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance, and Compliance.

Responsibilities

• Partner with key stakeholders to identify key business questions
• Develop the annual market research plan to address business questions
• Design, execute and communicate robust market research projects to generate actionable insights
• Synthesize learnings from customer insights for holistic market understanding
• Provide insights to shape Global and US Situational Assessments in Brand Planning
• Identify and pilot innovative market research methodologies
• Collaborate with CXI teams to integrate secondary and analytics data
• Deliver projects on time and on budget with trade-off decisions
• Ensure compliance with codes of conduct and internal policies including pharmacovigilance

Job description

The Associate Director of Market Insights will be responsible for the development and execution of primary and secondary market research plans to support the US TTR commercial priorities across patient audiences. This individual will work in close collaboration with the US Commercial Team, Business and Competitive Intelligence, Data and Analytics, Global Market Insights, Legal, Finance and Compliance.

The geographical location for this role is flexible, but preference for hybrid status based in Cambridge, US and reports to the Senior Director, Global Market Research.

Key Responsibilities

• Partner with key stakeholders to ensure key business questions are identified
• Develop the annual market research plan that will meet the needs of the business to address key business questions
• Design, execute and communicate robust qualitative and quantitative market research projects to generate actionable insights that address key business questions and advanced business understanding and strategic thinking
• Partner with other business partners generating customer insights to synthesize learnings and generate insights that provide a more holistic understanding of the market
• Provide key insights to help shape the Global and US Situational Assessments as part of the Brand Planning cycle
• Identify and pilot innovative market research methodologies
• Partner with other CX&I teams (and others as needed) to integrate secondary data and advanced analytics data in addressing key business questions.
• Deliver projects on time and on budget, including making tradeoff decisions to ensure business needs are met
• Ensure compliance with codes of conduct and Alnylam’s internal policies, including pharmacovigilance

Leadership and Cross-Functional Collaboration

Strategic Contribution

• Begins to take ownership of segments of the strategy (e.g., target customer group like HCP or patient).
• Balances big-picture thinking with tactical guidance

Influence and Negotiation

• Able to align diverse teams around shared goals and priorities.
• Ensures customer insights are used appropriately (i.e. caveats and nuances are understood)

Leadership and Mentorship

• Provides guidance and mentorship to other team members.
• Delegates tasks effectively while ensuring accountability.

Stakeholder Engagement

• Regularly interacts with higher-level stakeholders internally (Sr Dir and VP-level) as a thought partner to ensure key insights are integrated into business decisions
• Builds credibility by deep understanding of insights and market knowledge for the broader brand (not just their area of focus)

Decision-Making Under Ambiguity

• Makes informed decisions in situations with incomplete or uncertain data.