Associate Director, US HCP Marketing, Digital Strategy

Alnylam Pharmaceuticals; Cambridge (MA); Hybrid; USD 162,000 - 219,000; Full time

Job summary

Alnylam Pharmaceuticals seeks an Associate Director of HCP Digital Strategy to translate marketing strategy into omnichannel engagement. You will lead digital, media and omnichannel initiatives across paid and owned channels, partnering with Marketing, Omnichannel, and Analytics teams to drive customer experiences and business results.

The role is hybrid in Cambridge, MA with up to ~40% travel to conferences and field meetings, reporting to the Senior Director, US TTR HCP Team Lead.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
• 7+ years of experience in pharmaceutical, biotechnology, healthcare marketing, healthcare consulting, or healthcare agency experience.
• Demonstrated experience developing omnichannel engagement strategies and executing digital marketing initiatives; experience with HCP media planning and optimization preferred.
• Strong analytical skills with the ability to translate data, customer insights, and performance metrics into actionable business recommendations.
• Proven strategic thinking and problem-solving capabilities, with the ability to operate effectively in a dynamic, fast-paced environment.
• Excellent written, verbal, and presentation communication skills.
• Demonstrated ability to collaborate effectively across cross-functional teams to deliver business results.
• Experience managing agency partners and managing marketing budgets.

Responsibilities

• Lead development of omnichannel engagement strategies across digital, media, and non-personal channels.
• Execute HCP digital marketing initiatives and manage content calendars across paid and owned media.
• Support HCP media planning and optimization with the Media lead to maximize reach and impact.
• Integrate customer data and behavioral signals to enable personalized omnichannel experiences.
• Establish KPIs to evaluate campaign effectiveness and drive optimization.
• Evaluate emerging digital capabilities, including AI-enabled solutions, to enhance engagement.
• Collaborate with marketing, Omnichannel, and Analytics teams to ensure aligned strategy and data-driven decisions.
• Coordinate with legal, regulatory, and compliance stakeholders for compliant execution.
• Partner with external agencies to deliver high-quality execution and continuous innovation.
• Contribute to annual brand and tactical planning with omnichannel activation plans.

Skills

Omnichannel strategy

HCP media planning

Analytics

Strategic thinking

Communication skills

Cross-functional collaboration

Agency management

Education

Bachelor's degree in Marketing, Business, or related field

Advanced degree preferred

Job description

The Associate Director of HCP Digital Strategy will play critical role in translating HCP marketing strategy into integrated omnichannel engagement. This individual will lead the development and execution of digital, media and omnichannel strategies that bring brand and disease state priorities to life across paid and owned channels, driving impactful customer experiences and business results. The role will also champion innovative digital capabilities, including AI-enabled approaches, while serving as a critical partner across Marketing, Omnichannel, Advanced Analytics, and other key stakeholders to continuously enhance marketing effectiveness.

Overview

The Associate Director of HCP Digital Strategy will play critical role in translating HCP marketing strategy into integrated omnichannel engagement. This individual will lead the development and execution of digital, media and omnichannel strategies that bring brand and disease state priorities to life across paid and owned channels, driving impactful customer experiences and business results. The role will also champion innovative digital capabilities, including AI-enabled approaches, while serving as a critical partner across Marketing, Omnichannel, Advanced Analytics, and other key stakeholders to continuously enhance marketing effectiveness.

The position is a hybrid position located in Cambridge, MA and will report to the Senior Director, US TTR HCP Team Lead with up to ~40% travel to conferences, KOL engagements, field training meetings, etc.

Key Responsibilities

• Lead development of omnichannel engagement strategies that translate brand and disease state priorities into coordinated customer journeys across digital, media, and non-personal channels
• Lead execution of HCP digital marketing initiatives, including activation of content and assets across paid and owned media channels and management of digital content calendars
• Partner with Media lead to support HCP media planning and optimization to maximize reach, engagement, and business impact across priority customer segments
• Integrate customer target lists, predictive alerts, and digital behavioral signals into omnichannel engagement strategies to enable more personalized and responsive customer experience
• Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and inform optimization efforts
• Evaluate and implement emerging digital capabilities, including AI-enabled solutions, to enhance customer engagement, personalization, and marketing effectiveness
• Collaborate with marketing (HCP, Patient, and MedEd teams) and other cross functional partners (including Omnichannel Team, Market Research, Advanced Analytics, and others) to ensure aligned strategy, coordinated execution, and data-driven decision making
• Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics
• Partner with Agencies to deliver high-quality execution, operational excellence, and continuous innovation
• Contribute to annual brand planning and tactical planning processes by defining omnichannel strategies and activation plans

Qualifications

• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
• 7+ years of experience in pharmaceutical, biotechnology, healthcare marketing, healthcare consulting, or healthcare agency experience
• Demonstrated experience developing omnichannel engagement strategies and executing digital marketing initiatives; experience with HCP media planning and optimization preferred
• Strong analytical skills with the ability to translate data, customer insights, and performance metrics into actionable business recommendations
• Proven strategic thinking and problem-solving capabilities, with the ability to operate effectively in a dynamic, fast-paced environment
• Excellent written, verbal, and presentation communication skills
• Demonstrated ability to collaborate effectively across cross-functional teams to deliver business results
• Experience managing agency partners and managing marketing budgets

About Alnylam

We are the leader in RNAi therapeutics– a revolutionaryapproach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possibleand are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, wherean authentic, inclusive culture and breakthrough thinkingfuel one another.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law. Alnylam is an E-Verify Employer.

The pay range below reflects the full-time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short-term incentive award (e.g., bonus or sales incentive) and an annual long-term incentive award (e.g., equity).

Alnylam’s robust Total Rewards package is designed to support your overall health and well-being. We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match. Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks. We also offer generous family resources and leave. Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.

U.S. Pay Range

$161,500 - $218,500 USD