Associate Director, Integrated Media Planning

dentsu; New York (NY); Hybrid; USD 68,000 - 110,000; Full time

Job summary

dentsu is looking for an Associate Director of Integrated Media Planning to lead their media strategy for CPG clients. This mid-senior level role requires extensive media planning experience, teamwork, and effective communication with clients and internal teams, all while managing significant budgets and nurturing team collaboration.

Benefits

Comprehensive Medical and Dental Benefits

401(k) Matching

Paid Time Off

Qualifications

• 6+ years of media planning experience in a large agency setting.
• Experience with media planning and buying across digital and traditional media.
• 3+ years of leading teams in a large agency.

Responsibilities

• Oversee daily tasks ensuring emphasis on client goals.
• Coordinate multi-channel media strategies.
• Manage a team of two and ensure timely deliverables.

Skills

Media Planning

Budget Management

Leadership

Strategic Thinking

Client Communication

Education

Bachelor's Degree

Tools

Media Ocean

Nielsen Ad Intel

Media Research Tools

Job description

Associate Director, Integrated Media Planning

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Associate Director, Integrated Media Planning

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Job Description:

dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.

Job Description:

dentsu is seeking an Associate Director, Media Planning for one of our large CPG accounts. You will join a supportive team and work with a client that sees us as a true partner.

You will serve in an important leadership role. You will report directly into our VP, Media Planning. You will also get to demonstrate your working knowledge of the media space (Traditional and Digital media) and available media research and systems. You will help manage the daily tasks by assuring focus on important client goals and communicating appropriate resource needs to meet ongoing client goals. This role is hybrid, coming in to our New York City office one day a week. You will be managing a team of two.

Responsibilities:

• Understanding of all media channels and experience coordinating across multiple media disciplines
• 6+ years of experience with upper funnel media awareness campaigns
• Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
• Comfort overseeing and communicating directly with clients on questions and media plans
• Evaluate timelines and manage daily deliverables
• Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Manage a large Media Budget and Flowchart
• Guide media channel selection and forward think on new opportunities
  
  
  

Qualifications

• 6+ years of total media planning experience in a large agency setting
• 6+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
• 6+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 3+ years of experience of leading multiple levels of direct reports in a large agency setting
• Understanding of planning sponsorship campaigns on a national level
• Experience promoting collaborative relationships with other teams
• Comfortable working with budgets/numbers and an understanding of mathematical concepts
  
  
  

The anticipated salary range for this position is $68,000 - $110,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

Location:

USA - Remote - New York

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services

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