Associate Director, Integrated Investment

Horizon Media; New York (NY); Hybrid; USD 105,000 - 135,000; Full time

Job summary

Horizon Media seeks an experienced Senior Media Planner to lead strategic initiatives and manage a talented team in a fast-paced, innovative environment. The ideal candidate will connect client needs with creative solutions while fostering a culture of collaboration and high-quality deliverables. This role offers opportunities for personal and professional growth within an engaging workplace recognized on numerous Best Places to Work lists.

Benefits

Health insurance coverage

Unlimited paid time off (PTO)

Mental health and wellness resources

Childcare resources

Fertility assistance programs

Qualifications

• 6+ years of experience in media planning/strategy or digital planning/buying.
• Exceptional verbal and written communication skills.
• Strong experience in developing media professionals.

Responsibilities

• Guide the team in translating client goals into strategic media solutions.
• Manage day-to-day operations of the Integrated Business Solutions team.
• Maintain positive rapport with clients and develop relationships.

Skills

Communication

Leadership

Analytical Skills

Negotiation

Problem Solving

Relationship Management

Job description

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service . Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge , Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

25 % - Strategic Planning & Leadership

• Guide the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach

• Collaborate with the VP on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, consumer insights teams and media partners

• Ensure team is following internal and external processes and cadences for streamlined and timely workflow

• Oversee final reporting analysis of campaigns alongside other internal teams, ensuring data is accurate , presenting findings to client

• Build strategic frameworks for all plans and lead presentations

• Help lead the team’s understanding of client’s business and uncovering of motivations/needs

25 % - Team Management & Supervision

• With leadership and support from senior leaders, manage the day-to-day operations of the Integrated Business Solutions and Investment team to ensure consistent and high-quality client deliverables

• Provide ongoing, real-time, performance feedback to ensure continued team growth

• Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills

• Conduct junior team members’ performance reviews, coaching to maximize success

• Promote the work of both junior and senior team members, set a positive team environment

• Participate in the interview process for junior team members

• Provide education and training on best practices, media principles, and industry at large

• Responsible for leaning into Horizon Media initiatives while encouraging junior team members to participate and engage within the larger integrated community

20% - Client Relationship Development

• Maintain positive rapport and champions trust with the client

• Tap into Horizon resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions

• Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions

• Act as client’s “go-to ”, having a leading voice i n meetings and providing POVs

10 % - Relationship Management

• Continue to have core clients, industry partners and other internal departments recognize you as a lead voice for the account

• Serve as conduit for strategic leadership to both senior level (directors and above) and junior counterparts (supervisor and below)

• Showcase anticipation and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership

• Apply knowledge of current/ previous clients’ specific business and relationships within the industry to enhance plan negotiations and opportunities

• Build relationships across Horizon Media departments ( i.e. Operations, Analytics, Social Marketplace/Programmatic), building trust and accountability

• Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients

• Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business

10% Int egrated Media Buying

• Plan, execute and steward integrated media plans

• Guide team to leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

• Monitor trends, tools, opportunities and applications within linear & digital environments, and appropriately apply that knowledge to campaign strategy and client goals

• Work with Supervisor to oversee junior team members and manage expectations with integrated leadership in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions

• Negotiate across digital landscapes and work with activation/buying teams on establishing principles for buy details

• Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships

• Act as a primary resource for team as they work through the planning process, while providing strategic guidance

5% - Reporting & Analysis

• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across linear, display, social and video

• Encouraging junior team members to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to integrated strategy

• Collaborate with Business Solutions and Analytics team to establish measurement plans and learning agendas

5% - Account Management

• Oversee all client requests, troubleshoot and problem solve with internal teams to proactively provide solutions

• Engage with senior level leads on investment teams to ensure successful campaign execution, issue plan deliverables to client

• Ensure all billing and financial deliverables are accounted , accurate and delivered on time.

Who You Are

• A strong writer, communicator and presenter

• A left and right brain thinker

• Nimble and flexible with ability to oversee multiple deliverables and client requests in a fast paced environment

• A collaborative, team-oriented manager with strong delegation and organization skills; ability to manage up and down

• A problem solver with foresight and the ability to develop creative solutions

• Detail oriented with commitment to follow through and receive constructive feedback

• A strong team player, willing to roll up their sleeves

• A crafter of relationships on behalf of the agency both internally and externally

• Passionate about the digital and social la ndscape and a desire to innovate and keep up with trends

• Excited to lead and coach team members

• An advocate for and supporter of Diversity, Equity and Inclusion
  

Preferred Skills & Experience

• 6 + years of experience of in media planning/strategy and/or digital planning/buying

• Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients

• Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills

• Strong grasp of marketing principles, analytics and media trends

• Expert in negotiating and constructing integrated media plans, with understanding of planning, buying and activation

• Strong experience navigating cross-department relationships

Certificates, Licenses and Registrations
There are no requirements for certificates, licenses and registrations

Physical Activity and Work Environment

There are no requirements for physical activity and work environment

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$105,000.00 - $135,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.