Associate Director, Integrated Insights, Analytics and Market Research

Biogen, Inc.; Cambridge (MA); Hybrid; USD 162,000 - 223,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life insurances

Fitness & Wellness programs includinga

Job summary

Biogen, Inc. seeks an Associate Director, Integrated Insights, Analytics and Market Research in Cambridge, MA. This hybrid role supports an Alzheimer’s asset, combining primary research and secondary data to craft executive-ready stories guiding brand and launch decisions.

You will partner with Marketing and Market Access, synthesize complex data into clear recommendations, and deliver insights that influence strategic direction in a fast-moving environment.

Qualifications

• Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
• Minimum 8 years of pharma/biotech market research experience across multiple methodologies
• Depth in primary research and secondary analytics
• Leading projects end-to-end with vendor management
• Strong synthesis and executive-ready storytelling for PowerPoint deliverables
• Working knowledge of pharma data sources and analysis/visualization tools

Responsibilities

• Design and execute primary market research such as segmentation, message testing, and patient/HCP studies
• Analyze and synthesize secondary data, including claims and market data
• Serve as the go-to insights partner for the asset and align work to brand priorities
• Own the integrated insights narrative and translate findings into recommendations
• Frame ambiguous problems, propose the right research approach, and manage vendors
• Develop executive-ready materials and present to senior stakeholders
• Partner cross-functionally with Marketing and Market Access
• Contribute to ICP and budget planning with customer/market inputs
• Define questions and metrics for KPI and dashboards with analytics partners

Skills

Market research

Primary research

Secondary analytics

Vendor management

Storytelling

Executive communications

Cross-functional partnership

PowerPoint

Data visualization

Education

Bachelor's degree

MBA/MS preferred

Tools

PowerPoint

Job description

This is a hybrid role and will require frequent on-site presence at our Cambridge MA facility

About This Role:

As the Associate Director, Integrated Insights, Analytics and Market Research you will be a pivotal member of the US Decision Sciences team supporting our Alzheimer's product while working closely with the US Brand team to uncover actionable customer and market insights for a single inline or pipeline asset across indications. You will lead the charge in crafting the integrated insights narrative for this asset, integrating both primary research and secondary data to create executive-ready storytelling that informs brand and launch decisions. Your role will significantly influence the strategic direction by synthesizing complex data into clear insights that shape brand priorities and align with decision points. This is an individual contributor role, yet integral to the success of the brand, providing crucial insights that drive business decisions.

What You’ll Do:

• Design and execute primary market research such as segmentation, message testing, and patient/HCP studies
• Analyze and synthesize secondary data, including claims and market data, to track performance and surface opportunities
• Serve as the go-to insights partner for the asset, aligning work to brand priorities and decision points
• Own the integrated insights narrative across research and secondary analytics; translate findings into clear recommendations
• Frame ambiguous problems, propose the right research/analytics approach, and manage vendor scope, timelines, and deliverables end-to-end
• Develop executive-ready materials tailored to senior stakeholders and present them with clarity and confidence
• Partner cross-functionally with teams like Marketing and Market Access to translate insights into action
• Contribute to Integrated Customer Planning (ICP) and budget planning by providing customer/market inputs
• Support KPI and dashboard requirements by defining questions, metrics, and implications with analytics partners

Who You Are:

You are a market research expert who thrives on connecting dots across research and data to craft a clear story. You handle ambiguity with ease, structuring questions and choosing methods that drive decisions. As a credible cross-functional partner, you adapt your communication style to the audience, ensuring clarity and impact. Your high ownership and execution discipline allow you to manage multiple priorities seamlessly in a fast-moving environment.

Required Skills:

• Bachelor’s degree required (Business, Data Sciences, or related); Master’s (MBA/MS) preferred
• Minimum 8 years of experience in a pharma/biotech company in market research or at a market research vendor/consultancy and have extensive experience in variety of market research methodologies and projects in areas of: demand assessment, segmentation, concept and message testing, FF effectiveness studies, ATU's etc. across multiple therapeutic areas
• Depth in at least two competency areas: primary research methods and secondary analytics
• Demonstrated experience leading projects end-to‑end, including problem definition and vendor management
• Strong synthesis and storytelling skills with the ability to produce concise, executive-ready PowerPoint deliverable
• Working knowledge of common pharma data sources and analysis/visualization tools

Preferred Skills:

• Forecasting familiarity as a plus
• Experience in Neurology - MS, SMA, Alzheimer's, Migraine, ALS, Parkinsons Epilepsy etc. is highly desired

Job Level:

Management

Additional Information

The base compensation range for this role is: $162,000.00-$223,000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being;

• Medical
• Dental
• Vision
• Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.

Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E-Verify Employer in the United States.

As Biogen recently acquired Apellis, you can find additional open jobs on our Apellis website here.