Lead of Digital Marketing Measurement and Data Science

Biogen, Inc.; Cambridge (MA); On-site; USD 139,000 - 186,000; Full time

Benefits offered by this job

Cash bonus

Equity incentive

Medical, Dental, Vision insurance

401(k) with company match

Paid vacation and holidays

Tuition reimbursement

Job summary

Biogen, Inc. is seeking a Lead of Digital Marketing Measurement and Data Science to drive US business performance across digital channels. You will build and validate models for marketing effectiveness, guide resource allocation, and partner with US Marketing, US BIO, and agencies to optimize patient and HCP journeys using advanced analytics.

The role emphasizes collaboration, model development, and actionable insights across CRM, website, and paid media data in the Neuropsychiatry area.

Qualifications

• Bachelor’s degree required; advanced technical degree preferred in math, physics, engineering, finance, or CS.
• Minimum 5 years in an advanced analytics role with model development and validation.
• Experience building models for media mix analysis and translating technical insights to non-technical partners.

Responsibilities

• Collaborate with product managers and agencies to define key business questions and marketing objectives.
• Conduct patient journey analyses, HCP segmentation, and marketing mix optimization from a digital lens.
• Develop data-driven solutions using ML, predictive algorithms, and AI-powered tools for allocation and process optimization.
• Lead development of statistical models measuring effects on patients’ journeys with a digital media focus.
• Deliver Omni-channel and attribution models to optimize message delivery across channels.

Skills

Advanced analytics

Media mix analysis

SQL

Python

R

CRM analytics

Website analytics

Digital media analytics

Communication

Cross-functional collaboration

Education

Bachelor’s degree

Advanced technical degree

Tools

SQL

Python

R

Job description

About This Role

The lead of digital marketing measurement and data science is responsible for driving US business performance across digital marketing. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US BIO, and creative agencies to develop statistical and machine learning models. The scope of this role is patient and healthcare professional analytics in the Neuropsychiatry therapeutic area.

What You’ll Do

Collaborates with marketing product managers, omnichannel (OCE) team members, field excellence and agency partners to understand key business questions and marketing objectives. Conduct patient journey analyses, HCP segmentation, marketing mix optimization from a Digital measurement lens. Develop and implement data-driven solutions using advanced analytics and machine learning techniques, predictive algorithms, and AI-powered tools to assist in resource allocation and to streamline processes. Lead the development of statistical and machine learning models to quantify the effect and interactions that affect patients’ and their healthcare journeys with a focus on digital media and channels. Develop statistical model-based Omni-channel marketing solutions based on rich and complicated healthcare data to optimize the delivery of messages and maximize the impact across different channels. Develop attribution model solutions to optimize the delivery and timing of messages and maximize the impact across different channels. Develop patient journey experience to understand how key symptoms led to diagnoses. Provide recommendations to US brand managers on health care providers reached by the field, email, media, and website by monitoring channel KPIs. This work involves personally initiating and conducting analyses, collaborating with the internal team to conduct analyses, and directing partners in performing monthly, quarterly, and ad-hoc deliverables. Partner with third-party vendors/agencies to define measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs.

Required Skills

• Bachelor’s degree required; Advanced technical degree preferred (e.g., math, physics, engineering, finance, or computer science)
• Minimum 5 years of experience working in an advanced analytics role
• Experience building models for media mix analysis
• Ability to translate technical information to non-technical business partners
• Experience in model development, validation, and implementation
• Experience working with large datasets and ability to write SQL for data extraction and manipulation
• Proficiency in programming languages such as Python or R for data analysis and modeling
• Depth of experience with CRM analytics, website analytics, digital media analytics, and digital media strategy required.
• Must be able to leverage digital data to inform and guide media and digital marketing strategy
• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Collaborate effectively with cross-functional partners such as Insights & Analytics, Field Excellence, Omnichannel Excellence, and Alliance Partners
• In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams Robust project management and cross-functional coordination skills High intellectual curiosity, that can proactively identify and lead analyses that yield actionable optimizations
• Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
• Preferred Skills: Biotech/pharma experience preferred
• Job Level: Management

Additional Information

The base compensation range for this role is: $139,000.00-$186,000.00. Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to: Medical, Dental, Vision, & Life insurances Fitness & Wellness programs including a fitness reimbursement Short- and Long-Term Disability insurance A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31) Up to 12 company paid holidays + 3 paid days off for Personal Significance 80 hours of sick time per calendar year Paid Maternity and Parental Leave benefit 401(k) program participation with company matched contributions Employee stock purchase plan Tuition reimbursement of up to $10,000 per calendar year Employee Resource Groups participation

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E-Verify Employer in the United States. As Biogen recently acquired Apellis, you can find additional open jobs on our Apellis website here.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.