Associate Director – Growth Marketing & User Acquisition

DateMil; Florida; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Datemil Inc. is hiring a Growth, Marketing & User Acquisition lead to own paid media strategy and optimization across channels. You will work closely with product, data science, and creative teams to drive high-quality user acquisition, optimize spend, and improve conversion flows.

The role requires 6–9 years in performance marketing, strong analytics, and experience with Google/Meta/TikTok ads. Hybrid work in Florida offers growth opportunities across platforms.

Qualifications

• 6–9 years of experience in performance marketing, growth, or user acquisition.
• Strong analytics skills and data-driven decision making.
• Experience managing paid media campaigns across multiple platforms.

Responsibilities

• Lead paid acquisition strategy across digital channels.
• Plan, launch, and manage performance campaigns with testing.
• Monitor CAC, LTV, ROI, and retention metrics.
• Improve attribution models and measurement systems.
• Collaborate with product, data science, finance, and creative teams.
• Forecast acquisition performance and manage budgets.
• Identify new growth opportunities and international expansion.
• Present updates and insights to leadership.

Skills

Performance marketing

User acquisition

Campaign management

Attribution & measurement

Experimentation

Budgeting & forecasting

Cross-functional collaboration

Reporting & insights

Channel expansion

Team leadership

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Team: Growth, Marketing & User Acquisition

Employment Type: Full-Time, Permanent

Work Style: Hybrid

Key Responsibilities

Performance Marketing Strategy

• Lead paid acquisition strategy across digital channels.
• Manage campaigns across search, social, display, and mobile platforms.
• Optimize spend to improve efficiency and scale.
• Identify new growth opportunities.

User Acquisition & Growth

• Drive acquisition of high-quality users.
• Monitor CAC, LTV, ROI, and retention metrics.
• Improve conversion performance.
• Support long-term growth planning.

Campaign Management & Optimization

• Plan, launch, and manage performance campaigns.
• Test creatives, audiences, and bidding strategies.
• Monitor performance daily.
• Adjust campaigns based on data.

Attribution & Measurement

• Improve marketing attribution models.
• Ensure accurate tracking across channels.
• Analyze incremental impact.
• Work with Data and Engineering on measurement systems.

Experimentation & Testing

• Design and evaluate marketing experiments.
• Test new channels and formats.
• Validate performance improvements.
• Use data to guide decisions.

Budget & Forecasting

• Manage marketing budgets.
• Forecast acquisition performance.
• Track spend vs results.
• Ensure efficient use of resources.

Cross-Functional Collaboration

• Work with Product to improve conversion flows.
• Partner with Data Science on modeling.
• Collaborate with Creative on ads.
• Work with Finance on planning.

Reporting & Insights

• Build performance reports.
• Explain results clearly.
• Identify trends and risks.
• Present updates to leadership.

Channel Expansion & Innovation

• Explore new acquisition channels.
• Test new platforms.
• Evaluate partnerships.
• Support international growth.

Team Leadership & Guidance

• Provide direction to marketing team members.
• Help define processes.
• Support team development.
• Maintain high performance standards.

About The Job

• Typically requires 6–9 years of experience in performance marketing, growth, or user acquisition.
• Strong experience managing paid media campaigns.
• Experience working with CAC, LTV, ROI, and attribution.
• Strong analytical skills.
• Experience with marketing platforms (Google, Meta, TikTok, etc.).
• Comfortable working with data and dashboards.
• Experience running experiments.
• Strong communication skills.
• Ability to manage budgets.
• Comfortable working in fast-moving environments.

Preferred Qualifications

• Experience with mobile app marketing.
• Experience with subscription or marketplace products.
• Experience with attribution tools.
• Experience working with Data Science teams.
• Experience with SQL or analytics tools.
• Experience leading projects or teams.

About Datemil Inc.

Datemil Inc. is the parent company of Datemil Date, V.I.Pursuit, Concierge Matchmaking, Plink Bestie, Networking, and Coaching. Our growth team focuses on building scalable, data-driven marketing systems that help our platforms reach the right audience at the right time.

AI Fluency

We encourage thoughtful use of AI tools to support campaign optimization, analysis, and reporting, while maintaining strong human judgment in decision-making. Candidates may use AI tools during the application process but should not use them to misrepresent experience.

Inclusion & Equal Opportunity

Datemil Inc. is committed to creating an inclusive workplace where everyone feels respected and supported. We welcome applicants from all backgrounds and provide reasonable accommodations throughout the hiring process.

AI in the Hiring Process

We may use AI-assisted tools during recruitment, such as transcription or resume matching. These tools help efficiency, but all hiring decisions are made by people. Participation in AI-supported interviews is optional.

Why Join Us

• Lead high-impact growth marketing
• Manage large-scale acquisition campaigns
• Work with data and product teams
• Help scale multiple platforms
• Be part of a fast-growing company