Associate Director, Growth Marketing

Jobgether; United States; Remote; USD 160,000 - 175,000; Full time

Benefits offered by this job

Healthcare

401(k) match

Paid time off

Remote work flexibility

Parental leave

Job summary

Jobgether, on behalf of a partner company, seeks an Associate Director of Growth Marketing to lead data-driven, ABM-focused growth initiatives in the United States. You will align marketing, sales, CRM, data, partnerships, and AI to accelerate revenue across priority B2B accounts.

You will design integrated programs, optimize spend, and leverage Salesforce, Pardot, and Dreamdata to measure impact and improve pipeline quality.

Qualifications

• 7–10+ years of growth, demand generation, or performance marketing in B2B tech/SaaS/digital services/consulting.
• Strong understanding of paid media and ABM, esp. LinkedIn and content syndication.
• Proven ownership of pipeline/revenue targets beyond MQLs.
• Experience translating strategy into integrated programs connecting campaigns, CRM, content, partnerships, and sales.
• Hands-on with Salesforce and Pardot for CRM/marketing automation; Dreamdata for attribution.
• Strong pipeline analytics, forecasting, and attribution skills.
• Experience applying AI in marketing for targeting, personalization, and outreach.

Responsibilities

• Design and implement an integrated growth marketing strategy connecting marketing, sales, CRM, data, and AI to build a unified pipeline.
• Translate the Americas growth plan into actionable ABM programs for target ICPs across verticals.
• Develop and execute ABM strategies with email, content, partnerships, events, and outreach.
• Collaborate with Sales and Client teams to align marketing and business development.
• Build relationships with prospects and partners to generate qualified opportunities.
• Create cost-effective demand programs including thought leadership, campaigns, automation, and partner-led initiatives.
• Use Salesforce, Pardot, Dreamdata to monitor campaigns and optimize spend against revenue.
• Analyze pipeline, attribution, and conversions to improve account engagement and strategy.
• Leverage AI, intent signals, and tools to improve targeting and outreach efficiency.
• Present strategies to stakeholders and coordinate with agencies/partners for coherent go-to-market.

Skills

Growth marketing

ABM

LinkedIn campaigns

CRM integration

Salesforce

Pardot

Dreamdata

Analytics

AI in marketing

Tools

Salesforce

Pardot

Dreamdata

Job description

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for an Associate Director, Growth Marketing based in the United States.

This is a strategic, hands, ...? You will connect marketing, sales, CRM, data, partnerships, and AI to generate qualified opportunities and accelerate revenue across priority B2B accounts. Working closely with Sales, Client Services, Marketing, and other teams, you will build integrated go-to-market programs that prioritize meaningful pipeline impact over lead volume. You will develop account‑based marketing initiatives, activate strategic partnerships and events, and nurture relationships with prospective clients. With a lean budget and a strong emphasis on performance, you will use data and technology to identify what works, optimize investment, and move quickly. Reporting to the VP of Marketing, Americas, you will help shape and execute the region's growth agenda in a collaborative, fast‑moving environment.

Accountabilities

• Design and implement an integrated growth marketing strategy that connects marketing, sales, CRM, data, business development, and AI to create a unified pipeline engine.
• Translate the Americas growth plan into actionable programs targeting ideal customer profiles across priority industry verticals.
• Develop and execute account‑based marketing (ABM) strategies that engage high‑value prospects through email, content, strategic partnerships, events, and personalized outreach.
• Collaborate closely with Sales and Client teams to align marketing and business development priorities, share insights, and improve opportunity progression.
• Build and nurture relationships with prospective clients and partners, turning engagement and trust into qualified opportunities and new business.
• Develop creative, cost‑effective demand generation programs, including thought leadership, targeted campaigns, marketing automation, and partner‑led initiatives.
• Use Salesforce, Pardot, Dreamdata, and related tools to monitor campaign performance, measure pipeline contribution, and optimize marketing investment against revenue objectives.
• Analyze pipeline performance, attribution, and conversion data to identify effective channels, improve account engagement, and adjust growth strategies.
• Leverage AI, intent signals, and research tools to improve account targeting, personalization, creative development, and outreach efficiency.
• Present and communicate growth strategies clearly, gaining alignment and support from stakeholders and colleagues at all levels.
• Coordinate with internal teams, agencies, and contractors to deliver a coherent go‑to‑market approach rather than disconnected marketing activities.
• Continuously test, learn, and refine campaigns and processes, prioritizing initiatives that demonstrably influence pipeline and revenue.

Requirements

• 7–10+ years of experience in growth, demand generation, or performance marketing within B2B environments, ideally in technology, SaaS, digital services, or consulting.
• Strong understanding of paid media and account‑based marketing, particularly LinkedIn campaigns and targeted content syndication, with the ability to deliver results without relying on large budgets.
• Proven ownership of pipeline and/or revenue targets, with clear examples of how marketing initiatives advanced accounts through the sales funnel beyond generating marketing‑qualified leads.
• Demonstrated success translating strategy into execution through integrated programs that connect campaigns, CRM, content, partnerships, and sales.
• Hands‑on experience with Salesforce and Pardot for CRM and marketing automation, as well as Dreamdata or comparable tools for planning, attribution, and revenue measurement.
• Strong expertise in pipeline analytics, forecasting, and attribution, including an understanding of both the value and limitations of measurement models.
• Practical experience incorporating AI into marketing workflows for research, targeting, personalization, creative variations, and outreach, with an ability to assess its impact on efficiency and conversion.
• Experience collaborating across Sales, Growth, Partnerships, Brand, and Revenue Operations, as well as managing agencies or external contractors.
• Familiarity with GDPR and related data privacy considerations is an advantage.
• Commercially minded approach, with a strong focus on pipeline quality, forecast contribution, and measurable business outcomes.
• Ability to break down silos, align cross‑functional teams, and create clear priorities and execution plans in complex environments.
• Comfortable operating with ambiguity, taking initiative, and building structure without waiting for fully defined processes.
• Excellent communication and presentation skills, with the ability to explain complex ideas clearly in writing, presentations, and live discussions.
• Strategic thinking combined with a willingness to remain hands‑on, including building campaign sequences, refining targeting lists, and troubleshooting dashboards.
• Strong analytical skills, attention to detail, follow‑through, and a bias toward execution and continuous improvement.
• Ability to build trust, influence stakeholders, and maintain momentum with distributed teams across time zones.

Benefits

• Annual base salary range of $160,000–$175,000 USD, depending on experience, expertise, location, and organizational impact.
• Healthcare, dental, and vision coverage.
• 401(k) retirement plan with company matching.
• Paid time off.
• Paid company holidays.
• Parental leave.
• Collaborative, open‑door working environment that encourages new ideas, teamwork, and professional growth.
• Remote work flexibility.
• Opportunity to contribute to ambitious growth initiatives for leading global brands at the intersection of technology and marketing.
• Inclusive workplace culture that values curiosity, collaboration, accountability, and diverse perspectives.
• Commitment to accessibility and reasonable accommodations throughout the recruitment process and employment.

We appreciate your interest and wish you the best!

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