Associate Director, Growth Analytics

Omnicom Media; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability insurance

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Mediabrands seeks a analytics leader to serve as a primary POC for analytics across campaigns, driving holistic measurement and reporting. You will build, scale, and elevate approaches to campaign execution and measurement for clients, guiding a team to deliver actionable insights and strategic recommendations.

You will present findings, stay abreast of new measurement methodologies, and collaborate across teams to ensure data-driven decisions and strong client relationships.

Qualifications

• 5+ years of experience in marketing or digital analytics, primarily website performance.
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and ability to tell a data-driven story.

Responsibilities

• Develop client-specific measurement plans and manage day-to-day analytics outputs.
• Present recommendations and actionable insights to clients with support from the team.
• Guide junior members on narratives to provide rich insights and collaborate across teams.

Skills

Marketing analytics

Digital analytics

Communication

Paid media

SQL (plus)

Tools

Omniture

Web Trends

Nielsen

Job description

Your role is to assist with and be a key analytics POC. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels, and helping to guide the team managing all deliverables for the client.

Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
• Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution.
• Help guide junior members on story-board/narrative to provide rich insights
• Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships.
• Work with Client Advice & Management to identify opportunities to better support client needs

Required Skills & Experience

• 5+ years of experience in marketing or digital analytics, primarily website performance
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and being able to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
• Ability to communicate complex concepts at varying levels (from superficial to detailed) to suit the audience
• Mediabrands does not require candidates to have a college degree

Desired Skills & Experience

• Knowledge of SQL a plus
• Ability to proactively drive the business forward (i.e. being able to take the initiative rather than rely on direction)
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure
• Nice to have:
• Experience with the following industry tools a plus: Syndicated Consumer (e.g. Simmons, MRI), Syndicated Sales (e.g. IRI, Nielsen), Media Consumption (e.g. N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g. Kantar, AdViews), Social Media Monitoring (e.g. NetBase, Sysomos), 1st Party (e.g. CRM), 3rd Party (e.g. Blue Kai), Digital Ad Server (e.g. DART, Atlas, Mediamind) & Site Served, and/or Website Analytics (e.g. Omniture, Web Trends)

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [e-mail].