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Position Summary:
The Brandcenter seeks a highly motivated and qualified candidate toapply for the role of Assistant Director for Technical Training. The Assistant Director for Technical Training will serve as thestrategic lead for the integration of technology in creativeeducation, with a focus on artificial intelligence applications andany other emerging technology to help stay ahead of industry trendsand equip students and faculty with the skills needed to thrive ina constantly evolving digital landscape. A hands-on subject matterexpert that combines technical expertise and educational leadershipto ensure the VCU Brandcenter remains agile, innovative, and at theforefront of adopting and applying new technologies to enhance thecreative learning experience. This position reports to theExecutive Director of the VCU Brandcenter and collaborates closelywith faculty, staff, and administration across all programareas.
Typical Responsibilities:
Technical Leadership & Education
- Will work closely with the Executive Director and Director ofCurriculum and Instruction to ensure that students are prepared forthe new technological challenges of the future.
- Will also consult with the Director of Operations to ensure theimplementation of any approved technology solutions.
- Lead comprehensive AI and technology based initiatives forstudents and faculty, ensuring strategic and creativeimplementation across all programs
- Design and deliver professional development workshops forfaculty, staff, and students on AI trends, technology trends andadvances, applications, and classroom integration strategies
- Develop and implement software integration protocols e.g. AIand best practices throughout the curriculum
- Continuously monitor emerging AI tools, tech/platform releases,and industry trends to maintain cutting-edge educationalrelevance
- Assist the Director of Operations in determining which tools topurchase/subscribe to and build/manage relationships with those AIpartners.
- Provide strategic guidance on AI adoption and other emergingtechnologies for current and future course development
Content Creation & Communications (Brandcenter andBCX)
- Will work with Communications Manager for rapid contentdevelopment for social media channels, including video generationand multimedia storytelling
- Create compelling recruitment videos and promotional materialsfor program marketing
- Support comprehensive content creation efforts across allrelevant digital platforms
- Collaborate with communications teams to develop engaging,technology-enhanced content strategies
Technical Support And Course Advisor
- Provide hands‑on support and consultation to instructors toassist with courses ensuring technology taught is up to date withindustry standards (e.g., camera, iPhone videography, AI video andprompt curriculum, etc.).
- Support instructors with the development of comprehensivecurriculum modules including iPhone videography, traditional videoproduction, and AI‑enhanced video assignments
- Create progressive learning pathways for students, faculty andstaff that integrate traditional and emerging videotechnologies
- Establish assessment frameworks for technical skill developmentand creative application
Additional Course Support (as needed)
- Work with the Creative Lead (Art Direction) and act as thedirectorial lead our production Initiative
- Provide instructional support for Portfolio Developmentcourses
- Assist with Craft course technical components
- Support UPP (Undergraduate Portfolio Program) when serving asAssistant Director
- Collaborate on Innovation and Experimentation coursedevelopment and delivery
- Offer technical expertise and guest instruction across variousprogram courses as needed - including BCX
- Case study videos for awards
- Work on special projects and initiatives as needed to supportthe Brandcenter
Qualifications
Minimum Qualifications:
- Bachelors Degree or the equivalent combination of education andwork experience in relevant field (Media Arts, DigitalCommunications, Production, Educational Technology, or relateddiscipline)
- Minimum 10 years experience in creative technology education orprofessional media production
- Demonstrated expertise in AI applications and other relevanttechnologies for creative industries AND a portfolio of workincluding AI projects
- Creative thinking and storytelling
- Proficiency in video production, editing, and multimediacontent creation
- Strong presentation and workshop facilitation skills
- Knowledge of social media content strategies and platformrequirements
- Team leadership and people management experience
- Background in commercial film production and post-productionworkflows
- Demonstrated ability to work in and foster an environment ofrespect, professionalism and civility with a population of faculty,staff, and students from all backgrounds and experiences, or acommitment to do so as a staff member at VCU.
- Technical Skills
- Proficiency with AI tools and platforms (VEO 3, ChatGPT,Midjourney, Adobe AI features, OpenAI APIs, etc.)
- Advanced video editing software (Adobe Creative Suite, FinalCut Pro, DaVinci Resolve)
- Social media content creation tools and platforms
- Learning management systems and educational technologyplatforms
- iPhone/mobile video production techniques and equipment
- Multi-platform system administration (Mac, Linux, Windowsenvironments)
- Cloud computing platforms (AWS, Azure, Google CloudPlatform)
- Audio engineering software and sound design tools
- Commercial film production and post-production workflows
Preferred Qualifications:
- Experience in higher education, particularly in creative oradvertising programs
- Professional background in advertising, marketing, or creativeagency environments
- Familiarity with emerging technologies beyond AI (AR/VR, motiongraphics, interactive media, traditional filmmakingexperience)
- Portfolio demonstrating innovative use of technology increative projects
- Audio engineering, production, and sound design expertise
Additional Information:
Typical Schedule: Monday - Friday, 40 hours per week, and mayrequire periodic weekend and evening hours. This position isin‑person at the Brandcenter in Richmond, VA.
The Brandcenter is committed to the growth and professionaldevelopment of its team members and will provide opportunities tofoster a culture of learning and career development.
Applicants must be authorized to work in the United States withoutthe need for current or future visa or permanent residencesponsorship. Sponsorship is not available for this position.
Virginia Commonwealth University is an equal opportunityemployer.
Benefits
All full‑time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annualand holiday leave, generous tuition benefits, retirement planningand savings options, tax‑deferred annuity and cash match programs,employee discounts, well‑being resources, abundant opportunitiesfor career development and advancement, and more.
Salary Range:
$130,000 - $145,000
FLSA Exemption Status:
Exempt
Restricted Position:
No
ORP Eligible:
Yes
Flexible Work Arrangement:
Hybrid
University Job Title:
10915Y - Sr Administrator AA 2
Unit:
School Of Business MBU
Department:
Brandcenter
Contact Information
Contact Name: Vann Graves
Contact Email: vgraves@vcu.edu