Associate Director for Marketing and Business Development

Harvard University; Boston (MA); On-site; USD 140,000 - 190,000; Full time

Job summary

Harvard University — SEAS seeks an Associate Director of Marketing and Business Development to lead marketing and growth for professional and lifelong learning. This role focuses on building the marketing and enrollment infrastructure for domestic and global markets within the SEAS Office of Professional Education (PE).

Balancing strategy with hands-on execution, the role identifies market opportunities, drives business development, and translates data into actionable growth strategies for lead

Responsibilities

• Strategic Planning & Execution: Set and maintain strategy and operating model for PE marketing, communications, enrollment, and business development at portfolio level.
• Identify and evaluate new market opportunities, in-house or with external vendors.
• Build scalable go-to-market protocols for launching new program campaigns.
• Collaborate with faculty and leadership to maintain messaging that raises SEAS PE visibility and demonstrates value.
• Participate in School- and University-level groups related to marketing, enrollment, and professional learning.
• Ensure judicious, ethical, and effective use of generative AI tools in marketing and business development.
• Delegate PE tasks clearly and scaffold appropriately; support departmental admin responsibilities.

Job description

Company Description

By working at Harvard University, you join a vibrant community that advances Harvard's world-changing mission in meaningful ways, inspires innovation and collaboration, and builds skills and expertise. We are dedicated to creating a diverse and welcoming environment where everyone can thrive.

Why join the Harvard John A. Paulson School of Engineering and Applied Sciences?

At the Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS), we work within and beyond the disciplines of engineering and foundational science to address the most pressing issues of our time. Through teaching and collaborative research, SEAS discovers, designs, and creates novel technologies and approaches to societal challenges – in service to the world, the nation, and our community. We collaborate across academic areas at SEAS and the larger university, and with colleagues in academia, industry, government and public service organizations beyond Harvard. By joining SEAS, you will be part of an inclusive community of dedicated problem-solvers who hold themselves – and one another – to the highest academic and professional standards. To learn more about us, please visit https://seas.harvard.edu/.

Job Description

Job Summary:

The Harvard John A. Paulson School of Engineering and Applied Sciences (SEAS) seeks an innovative, collaborative, and entrepreneurial Associate Director of Marketing and Business Development to lead marketing and growth for professional and lifelong learning. This position is part of a growing team within the SEAS Office of Professional Education (PE), dedicated to advancing SEAS’ professional education portfolio, expanding the School’s translational impact, and strengthening external engagement.

Reporting to the Director for Professional Education, the Associate Director of Marketing and Business Development will build from the ground up the marketing and enrollment infrastructure and multi‑channel strategy for the SEAS professional education brand and entire portfolio including online, in‑person, and blended programs serving both domestic and global markets. Balancing strategic vision with hands‑on execution, the Associate Director will identify and assess market opportunities, lead business development initiatives, and translate data and insights into actionable strategies that drive growth in lead generation, conversion, and enrollment.

Job‑Specific Responsibilities:

Strategic Planning & Execution

• Establish, shape, and execute the overall strategy and operating model for PE departmental functions of marketing, communications, enrollment, and business development at the portfolio level, in collaboration with the Director of PE.
• Lead efforts to identify and evaluate new market opportunities systematically, whether conducted in‑house or in partnership with external vendors.
• Build and operationalize a scalable go‑to‑market protocol for launching new program campaigns.
• In collaboration with faculty, senior leadership, and other colleagues across the School, develop and maintain the core messaging and narrative that raises the visibility of SEAS PE and conveys the value of professional learning from SEAS, ensuring a positive and consistent user experience.
• Participate in School‑ and University‑level working groups related to marketing, business development, enrollment, and professional and lifelong learning.
• Maintain adherence to School and University guidelines for judicious, ethical, and effective deployment and scaling of generative AI tools in marketing and business development activities.
• Delegate tasks to PE team members with clarity and appropriate scaffolding.
• Support departmental administrative and delivery duties as assigned.

Marketing and Enrollment

• Set and manage the annual marketing budget, aligning investments with strategy, channel performance, and return on investment