Assistant Director, Admissions Marketing and Operations, Graduate Programs Office

Boston University; Boston (MA); On-site; USD 63,000 - 72,000; Full time

Job summary

Boston University is seeking an Assistant Director for Admissions Marketing and Operations in the Graduate Programs Office. You will lead recruitment, admissions operations, and marketing for the online MS in Software Engineering for AI (OMSE), focusing on data-informed decision making and a seamless candidate experience.

Reporting to the Director of Master’s Admissions, you’ll coordinate with Education Dynamics, develop SOPs for communications, and oversee enrollment campaigns and coaching

Qualifications

• Bachelor's degree required.
• Strong customer-focused relationship management.
• Proven ability to set and meet targets.
• Strong analytical and computer skills, including CRM, MS Office.
• Excellent written and oral communication; able to present webinars.
• Willing to work nights/weekends during recruitment.

Responsibilities

• Identify and cultivate prime prospective candidates.
• Evaluate applications and maintain communication with admitted students to support deposit conversion and onboarding.
• Oversee liaison between GPO and Education Dynamics (EDDY) and manage inquiries.
• Lead development and approval of OMSE marketing/recruitment content used by EDDY.
• Collect and analyze enrollment data to inform decisions and support broader admissions initiatives.

Skills

CRM management

Data analysis

Email campaigns

Webinars

Customer relationships

Target setting

MS Office

Recruitment planning

Yield events

Education

Bachelor's degree

Tools

CRM software

Job description

Assistant Director, Admissions Marketing and Operations, Graduate Programs Office

Job Description

Assistant Director, Admissions Operations and Marketing As a central member of the College of Engineering's Graduate Programs Office (GPO), the Assistant Director reports to the Director of Master's Admissions and leads the implementation, operational strategy, and marketing for the new online Master of Science in Software Engineering for Artificial Intelligence program (OMSE). This role is responsible for directing all activities related to recruitment, selection, and yield for the OMSE program, with a particular emphasis on admissions operations, data analysis, recruitment planning, and relationship building. The position plays a critical role in ensuring the successful launch, growth, and long-term sustainability of the program. The Assistant Director delivers a customer service-driven admissions model and ensures a seamless, supportive experience for prospective and admitted students.

Category

Charles River Campus --> Professional

Job Location

Boston, MA, United States

Tracking Code

26500996050820

Posted Date

8/25/2026

Salary Grade

Grade 47

Expected Hiring Range Minimum

$62,600.00

Expected Hiring Range Maximum

$72,000.00

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, training and internal pay comparison. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.

Position Type

Full-Time/Regular

Responsibilities include:

• Identifying and cultivating prime prospective candidates.
• Evaluating applications for admission and maintaining consistent communication with admitted students to support deposit conversion and onboarding.
• The role oversees and serves as the primary liaison between GPO and Education Dynamics (EDDY), including developing standard operational procedures, ongoing oversight of communications and management of program-specific and admissions questions from EDDY.
• The Assistant Director serves as the lead in the development, review, and approval of all OMSE marketing and recruitment content used by EDDY, which includes email campaigns, landing page content, and enrollment coach scripts with extensive coordination and revision cycles to ensure accuracy and alignment with ENG academic policies and messaging.
• The Assistant Director collects and analyzes enrollment and recruitment data to inform decision-making for the online master's and other degree programs, builds sustainable and flexible models for marketing communications and application processing, and contributes to broader admissions initiatives within graduate engineering and special projects in the GPO.

Required Skills

• B.S./B.A. required.
• Ability to develop and manage client relationships with a superior customer satisfaction focus.
• Demonstrated ability to set and meet targets.
• Strong analytical and computer skills, including MS Office, CRM management, report building, communication campaigns, planning and executing virtual recruiting and yield events.
• Candidate must be excellent at both written and oral communication including creating and presenting webinars and information sessions.
• Ability to handle the demands of a fast-paced, multi-faceted, changing environment.
• At critical times during the recruitment process, night and weekend work is required.
• Please submit resume and cover letter.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor.

Job Location

Boston, MA

Position Type

Full-Time/Regular

Salary Grade

$62,600.00-$72,000.00