Associate Director, Direct Marketing & Alumni Engagement

Washington University in St. Louis; Clayton (MO); On-site; USD 58,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Travel or commuting support

Paid time off

Retirement plan

Job summary

Washington University in St. Louis seeks an Associate Director of Direct Marketing & Partnership to lead omni-channel campaigns for the Annual Fund priorities.

You will drive donor participation, loyalty, and maximum giving while coordinating day-to-day direct marketing appeals with internal partners and vendors. Reporting to the Senior Director of Annual Giving Programs, you will manage staff, oversee the send process for mass emails, and partner with Advancement Communications to deliver

Qualifications

• Bachelor's degree required.
• Minimum 3 years relevant experience in nonprofit fundraising or annual giving.
• Experience coordinating direct marketing campaigns and managing vendors.

Responsibilities

• Coordinate direct marketing projects to ensure on-time and within-budget completion and manage vendor relationships.
• Facilitate proofing, editing, review, approval, and production processes for appeals.
• Develop segmentation strategies and track testing, build campaign workbooks, and support data finalization and testing.
• Oversee the send process for mass emails and partner with Advancement Communications.

Skills

Direct Marketing

Project Management

Data Analytics

Relationship Management

Education

Bachelor's degree

Tools

Salesforce

Workday

Microsoft Office

Job description

Washington University in St. Louis seeks an Associate Director of Direct Marketing & Partnership to lead omni-channel campaigns for the Annual Fund priorities.

You will drive donor participation, loyalty, and maximum giving while coordinating day-to-day direct marketing appeals with internal partners and vendors. Reporting to the Senior Director of Annual Giving Programs, you will manage staff, oversee the send process for mass emails, and partner with Advancement Communications to deliver