Associate Director, Digital Marketing & Strategy (Management)

Live Nation; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

A leading live entertainment company is seeking an Associate Director of Digital Marketing & Strategy. This role involves executing promotional campaigns, managing social media, and developing marketing strategies for top-tier artists. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for the music industry. Join us to support the growth of Roc Nation artists and enhance their digital presence.

Benefits

Medical benefits

Free concert tickets

401(k) with company match

Qualifications

• 4-6 years experience with digital distribution and social platforms.
• Deep knowledge and passion for the music industry.

Responsibilities

• Lead strategy and execution of social marketing for Roc Nation and clients.
• Develop and execute digital marketing strategies for Roc Nation.

Skills

Communication

Relationship Building

Copywriting

Attention to Detail

Proactive

Education

Bachelor's degree in a related field

Tools

Google Analytics

Wordpress

Job description

Associate Director, Digital Marketing & Strategy (Management)

Apply locations: New York, NY, USA; Los Angeles, CA, USA

Time type: Full time

Posted on: Posted 2 Days Ago

Job requisition id: JR-79822

Job Summary:

Title: Associate Director, Digital Marketing & Strategy (Management)

Reports to: VP, Digital Marketing & Strategy

Location: New York, NY or Los Angeles, CA

The Role:

Roc Nation is seeking an Associate Director of Digital Marketing and Strategy. This position reports to the VP of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing A-List Management clients. The role will support continued development and growth for a diverse roster of Roc Nation artists.

Responsibilities include executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers, and artists, and maintaining artist web & social platforms. The Associate Director will shape digital strategy and execute plans, including social media publishing daily.

Key Responsibilities:

• Community Management: Lead strategy and execution of Roc Nation and clients’ social marketing, including editorial calendar creation, content creation, community listening & management, network optimization, community growth, brand awareness, and creative marketing ideas.

• Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase artist awareness and social growth. Maintain an internal database.

• Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management, and publishing clients. Produce and post digital content, liaising with artists and managers to develop artist-generated content.

• Partner Management: Support relationships with digital accounts; liaise with label distribution partners to execute digital marketing plans.

• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.

• Reporting and Analysis: Work with the Data team to compile and distribute reports; evaluate campaign efficacy and performance to identify opportunities; create reports for artists and partners.

• Other Roc Nation Priority Marketing: Collaborate on content release campaigns, tour promotions, and other initiatives.

• Team Support: Administrative duties including maintaining calendars, managing databases, preparing meeting materials, processing invoices, and other tasks as assigned.

Qualifications:

• Bachelor's degree in a related field preferred.

• 4-6 years experience with digital distribution and social platforms.

• Deep knowledge and passion for the music industry.

• Understanding of social media platforms, industry trends, and digital music services.

• Excellent copywriting skills; ability to handle multiple campaigns under pressure.

• High attention to detail.

• Strong relationship-building skills.

• Effective communication skills.

• Proactive, independent, accountable, collaborative, positive, and flexible work approach.

• Experience with reporting tools like Google Analytics, email platforms, CRM, and social platforms.

• Experience with social management/listening platforms.

• Experience with content management systems, especially Wordpress.

• Basic audio, photo, and video editing skills.

Applicants must have work authorization in the U.S. without requiring sponsorship.

Benefits & Perks:

Health: Medical, vision, dental, mental health benefits, healthcare concierge, FSA/HSA.

Self: Free concert tickets, paid time off, holidays, sick leave, floating days.

Career: Development programs with School of Live.

Wealth: 401(k) with company match.

Compensation:

Expected salary: $100,000 - $125,000 USD. Pay depends on market location, qualifications, skills, and experience.

About Us:

Live Nation Entertainment is a leading live entertainment company recognized as a Great Place to Work and one of Fortune’s Most Admired Companies. We operate globally with sectors including Ticketing, Concerts, Media & Sponsorship, and artist management. We offer extensive employee benefits, including healthcare, retirement, tuition reimbursement, paid parental leave, and free event access. Join us and take your career to the next level.