Associate Director, Digital Marketing & Strategy

Roc Nation; New York (NY); On-site; USD 96,000 - 120,000; Full time

Benefits offered by this job

Medical, vision, dental and mental健康

Free concert tickets

Paid time off including holidays

Career development programs

401(k) with company match

Job summary

Roc Nation seeks an Associate Director of Digital Marketing and Strategy (Distribution) in New York, NY, to lead digital campaigns, partner management, and content development for a diverse artist roster. You will shape strategy and execute daily activities, including social publishing, promotions, and site/social maintenance.

The role requires 5+ years in digital marketing for music, deep industry knowledge, strong copywriting, and superb collaboration across teams.

Qualifications

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Responsibilities

• 5+ years experience managing the use of and/or relationships with digital distribution and social platforms
• Extensive knowledge of and passion for the music market
• An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously
• The highest attention to detail
• Track record building and maintaining strong business relationships
• Strong oral/written communication skills
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible
• Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
• Experience working with social management and listening platforms
• Experience working with content management systems; especially Wordpress
• Knowledge using basic audio, photo and video editing programs

Skills

Digital marketing experience

Social platforms knowledge

Copywriting

Communication

Attention to detail

Relationship building

Initiative & teamwork

Education

Bachelor's degree in a related field

Tools

WordPress

Google Analytics

CRM

Email service providers

Job description

Roc Nation seeks an Associate Director of Digital Marketing and Strategy (Distribution) in New York, NY, to lead digital campaigns, partner management, and content development for a diverse artist roster. You will shape strategy and execute daily activities, including social publishing, promotions, and site/social maintenance.

The role requires 5+ years in digital marketing for music, deep industry knowledge, strong copywriting, and superb collaboration across teams.