Digital Growth & Strategy Director

Roc Nation, LLC; New York (NY); On-site; USD 116,000 - 145,000; Full time

Benefits offered by this job

Health benefits

Concert tickets

Career development

401(k) matching

Job summary

Roc Nation, based in New York, seeks a Director of Digital Marketing & Strategy to spearhead hands-on digital strategies for management clients. Lead go-to-market plans, execute campaigns across DSPs, social channels, and retail, and drive revenue opportunities.

The role requires deep industry connections, strategic leadership, and the ability to manage campaigns end-to-end in a fast-paced environment. Collaboration with VP, labels, and artist managers is essential.

Qualifications

• 7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform.
• Bachelor's degree in a related field preferred.
• Deep fluency in the digital, streaming, and social media landscape, with a passion for music and contemporary culture.
• Hands‑on execution: pivot from big‑picture strategy to tactical execution, copywriting under pressure, and field content capture.
• Relationship building: proven track record of leveraging industry connections across DSPs, digital platforms, and cultural partners.
• Data‑informed & creative‑led: extract actionable insights while preserving the artist's creative vision.
• Autonomy & agility: thrives in a fast-paced environment while collaborating cross-functionally.
• Fluency in Spanish and English; knowledgeable about Urbano Latino trends.
• Proven ability to run reports from DSP dashboards, Google Analytics, CRM, ESPs, and social listening tools.
• International partner/influencer relationships a plus.

Responsibilities

• Develops and executes comprehensive marketing blueprints that differentiate artists in a crowded global marketplace.
• Drives revenue-generating initiatives across D2C channels, exclusive content windows, playlisting, influencer integrations, and non-traditional partnerships.
• Creates long-term marketing roadmaps (12 months+) aligning releases with touring, live events, and commercial offerings.
• Maintains senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure placements and support.
• Pitches releases and negotiates playlisting across the digital landscape.
• Collaborates with labels, artist managers, Creative Services, Brands, Touring, Commerce, Publicity, and Philanthropy for campaign alignment.
• Establishes tracking frameworks and uses analytics to measure ROI and benchmarks.
• Analyzes real-time streaming/audience data to optimize campaigns mid-flight.
• Maintains release schedules, partner deliverables, and artist dashboards.
• Supports priority artist launches and catalog campaigns end-to-end.
• Performs other duties as assigned.

Skills

Artist management

Release strategy

Platform/DSP relations

Music & Digital

Hands-on execution

Relationship building

Data-driven

Autonomy

Editing tools

Spanish & English fluency

Education

Bachelor's degree in a related field

Job description

Roc Nation, based in New York, seeks a Director of Digital Marketing & Strategy to spearhead hands-on digital strategies for management clients. Lead go-to-market plans, execute campaigns across DSPs, social channels, and retail, and drive revenue opportunities.

The role requires deep industry connections, strategic leadership, and the ability to manage campaigns end-to-end in a fast-paced environment. Collaboration with VP, labels, and artist managers is essential.