About Sony Music Entertainment
At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
The Digital Business Strategy Associate Director will be responsible for market analysis and the development and execution of revenue-generating projects in the Digital Business area. The main role of this position is to analyze consumption trends and develop strategies for Sony Music Latin's repertoire on digital sales platforms to achieve revenue and market share goals.
Deep knowledge of all music consumption platforms, both audio and video, and the Latin music industry in the US, is essential for this role.
What you'll do:
- Manage digital commercial strategies focused on revenue and market share growth across all digital platforms with Sony Music Latin content.
- Analyze consumption data relevant to Sony Music priorities on all music services.
- Develop, implement, and promote playlisting strategies on every platform, audio and video.
- Ensure proper exposure of Sony Music Latin's repertoire on artist and label profiles across platforms.
- Create and execute projects to promote premium content consumption on video platforms.
- Identify opportunities to develop Sony Music Latin content on digital platforms and drive initiatives to maximize sales.
- Coordinate and analyze communication campaigns to promote Sony Music Latin content, assessing their effectiveness.
- Develop strategies to increase subscribers on artist YouTube channels and Spotify profiles.
- Collaborate with the YouTube manager to analyze and increase content and consumption on YouTube Official Artist Channels.
- Work with cross-functional teams to meet content sales, revenue, and market share targets.
- Build strong internal relationships and supervise team members in the strategy area.
- Coordinate with various departments to ensure project performance and address issues.
- Report on consumption, revenue, and market share metrics regularly.
- Communicate campaign statuses, new initiatives, and activities effectively.
- Assist in resolving operational, reporting, and technological issues to ensure efficiency.
Who you are:
- Fluent in Spanish, both written and conversational.
- Over 7 years of experience in the music industry, specifically in digital sales and distribution.
- Proficient with music platforms such as Spotify, YouTube, Apple Music, Amazon Music, Pandora, etc.
- Experience in managing, programming, and optimizing music services.
- Strong knowledge of the music industry, social media trends, and the competitive landscape.
- Deep understanding and passion for Latin music genres including Latin Urban, Regional Mexican, and Latin Pop.
- Bachelor's degree in a related field.
- Leadership skills and conflict resolution abilities.
- Creative, with out-of-the-box thinking.
- Excellent time management, organization, and communication skills.
- Ability to work under pressure and prioritize effectively.
- Strong analytical skills.
- Proficient in Excel, PowerPoint, and Word.
What we give you:
- An inclusive, collaborative, and global community where you can pursue your passion daily.
- A modern office designed to foster productivity, creativity, and teamwork.
- An attractive benefits package including medical, dental, vision, life & disability insurance, and 401K with employer matching.
- Voluntary benefits such as identity theft protection, pet resources, mental health support, fertility coverage, paid parental leave, and more.
- Investment in your professional growth and development.
- The opportunity to innovate and create the future of music and entertainment.
- Time off for a winter recess.
Sony Music is committed to providing equal employment opportunity for all persons, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable law.