Associate Director, Data and Analysis

Digitas North America; New York (NY); On-site; USD 110,000 - 174,000; Full time

Job summary

A leading agency in New York is seeking an Associate Director to drive strategic data-driven growth for clients. The role involves leading teams, managing client relationships, and developing innovative marketing strategies. Ideal candidates will have extensive experience in analytics, strong communication skills, and a passion for online advertising. The company offers a robust benefits package and values diversity and inclusion.

Benefits

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Tuition reimbursement

Flexible time off

Qualifications

• 7-9 years of experience in analytics or strategy.
• Experience managing a team and client relationships.
• Strong analytical skills with knowledge of statistical learning methods.

Responsibilities

• Guide teams in driving strategic data-driven growth.
• Implement conceptual data frameworks and develop marketing strategies.
• Manage project execution and foster a collaborative team environment.

Skills

Analytical

Problem Solving

Communication

Education

Four-year college degree

Advanced degree

Tools

Google Analytics

DMPs

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you? Read on.

Responsibilities

As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing strategies
• Expanding client work, including building recommended approaches and scope
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment

Got what it takes? We’d love to hear from you.

Digitas is an equal opportunity employer.

Additional information

Our Publicis Groupe motto “Viva LaDifférence”meanswe’rebetter together, and we believe thatour differences make us stronger. It means wehonor and celebrate all identities, across all facetsof intersectionality, and it underpins all that we doas an organization.We are focusedon fostering belonging and creating equitable &inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

Compensation Range: $110,580.00 - $173,995.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2025.

All your information will be kept confidential according to EEO guidelines.