Associate Director, Creative Marketing

Getty-Images; New York (NY); On-site; USD 118,000 - 175,000; Full time

Job summary

Getty Images is seeking an Associate Director, Creative Marketing to lead the global Creative Studio, uniting central and regional teams under one high-performing function. You will drive creative output, operating model, and team performance while remaining hands-on and mentoring others.

The role combines leadership with direct design contributions, partnering across Marketing, Sales, and Product to align investments with business priorities and maintain brand excellence.

Qualifications

• Experience leading an in-house creative studio or team, ideally global or multi-region.
• Strong designcraft and the confidence to execute high-profile work personally when required.
• Commercial mindset with the ability to translate business priorities into creative decisions.
• Experience building scalable creative operations, workflows and delivery models.

Responsibilities

• Hands-on execution: personally delivering design work for high-priority, time-sensitive projects.
• Studio operations & demand management: own the operating model, intake, workflow, prioritization and delivery.
• Business partnership & stakeholder management: align creative investment with business priorities and manage expectations.
• Creative excellence & brand stewardship: raise the creative bar and ensure brand consistency across campaigns and regional output.
• People leadership: lead, coach and develop designers and copywriters.
• Continuous improvement: modernize studio operations with AI-enabled workflows and automation.

Skills

Hands-on creative

Leadership

Design leadership

Stakeholder management

AI-enabled workflows

Cross-functional leadership

People leadership

Creative strategy

Job description

The Associate Director, Creative Marketing leads Getty Images' global Creative Studio bringing together Central and Regional Marketing Creative teams into one high-performing creative function. This role is accountable for the studio's creative output, operating model, and team performance, ensuring high-quality work is delivered consistently, efficiently and aligned to business priorities.

The role requires a hands-on creative professional, who can be an individual contributor and manage a team. This is a lean, high-performing team where leaders are expected to contribute directly while developing others.

You'll have the opportunity to shape a global brand, partnering with teams across Getty Images to create work that showcases the very best of our brand and products. Success in this role depends as much on prioritization, resource management and delivery discipline as it does on creative capability.

What you’ll own:

• Hands-on execution-Remain an active creative contributor, personallydelivering design work for high-priority, complex or time-sensitive projects. This is a working creative leader not a role that directs from the sidelines.
• Studio operations& demand management-Own the Creative Studio operating model, including intake, workflow, prioritization, resourceallocationand delivery. Balance changing business demands with team capacity while continuously improving speed,transparencyand execution.
• Business partnership& stakeholder management-Partner with Marketing, Sales,Productand regional teams to align creative investment with Getty Images' business priorities. Balance commercial impact, brandstandardsand team capacity when evaluating requests, set clear expectations on scope and delivery, communicate trade-offs proactively, and elevate competing priorities that require executive direction.
• Creative excellence& brand stewardship—Raise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images' leadership in visual content.Serve as the primary steward of brand consistency across campaigns, sales materials, and regional output.Website/product UX design sits outside this role's remit and is owned by a separate team. The CMO retainsfinalbrand authority.
• Peopleleadership – Lead, coach and develop a high-performing team of designers and copywriters. Foster a culture of collaboration, accountability, creativeexcellenceand continuous learning.
• Continuous improvement-Modernize studio operations through AI-enabled workflows,automationand smarter ways of working that increase creative capacity without compromising quality.

Whatsuccesslookslike:

• One global Creative Studio operatingunder a single intake and prioritization model,using theresources athand.
• Greater consistency inGetty Images’brand acrosscampaign,salesand regional work.
• Improvedsupport forAmerica marketingdemandwithreduced reliance on external resourcing.
• Greater transparency into studio capacity,prioritiesand delivery.
• Increased creative throughput without sacrificing quality.
• A high-performing Creative Studio team with clear ownership,accountabilityand engagement.

Whatyou’llbring:

• Experience leading anin-house creative studioor team, ideally global or multi-region.Proven ability to lead designers and copywriters whileremaininga hands-on creative contributor.
• Strong designcraft and the confidence to execute high-profile work personally whenrequired.Expect roughlyat least 50% of your time on direct creative execution alongside leading the studio.
• Commercial mindset with the ability to translate business priorities into creative decisions.
• Experience building scalable creative operations,workflowsand delivery models.
• Excellent stakeholder management and cross-functional leadership skills.
• Sound judgment in balancing competing priorities and makingtimelydecisions.
• Experience applying AI and automation to improve creative workflows is a plus.

$118,000 - $175,000 a year

The starting salary range for this position at time of posting is USD $118,000 to USD $175,000 per annum. Getty Images has different ranges in different locations within the US, and this range represents the starting base pay range. Actual compensation will depend on factors including but not limited to: qualifications, geographic location, skills, experience, certification, business needs, performance, and level of responsibility along with the requirements of the position. The company reserves the right to modify this pay range at any point in the future. Getty Images is committed to the health and well-being of its employees and benefits for full-time permanent employees may include participation in the company incentive program, equity, and benefits package which is inclusive of medical, dental, vision, 401(k) match, paid company holidays and time off, and paid parental leave.

We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world.

Working at Getty Images

Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals.

We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work. Our flexible time off policy is above industry standard. We offer premier benefits with options including above-market competitive medical, dental, vision, health plan savings accounts, life and disability plans, global employee assistance programs, legal, pet, home, and auto coverage at preferential group rates and discounts, as well as retirement and financial education and tools. Full-time employees working at least 25 hours per week are eligible for these programs and health benefits on the 1st of the month following their date of hire.

Getty Images Holdings, Inc is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our Employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.

Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours.

Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal-opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

There’s a story in every picture, a narrative in every frame.