Associate Director - Consumer PR

avenue-z-careers; Miami (FL); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive salary range: $90,000 to $110,000 USD

Comprehensive medical, dental, and vision plans

401(k) plan with employer match

Unlimited paid time off

Professional development budget

Access to exclusive industry events

Job summary

Avenue Z, Inc. is looking for an Associate Director, Consumer PR in Miami, Florida. This role focuses on leading integrated communications programs for high-profile clients, ensuring robust brand-building efforts and reputation management.

The ideal candidate has over 5 years of experience in consumer PR, a strong track record in crisis communication, and excellent media relationships. Benefits include a competitive salary and comprehensive health plans.

Qualifications

• 5+ years of experience in consumer PR or brand communications.
• Proven track record in managing high-profile reputational issues.
• Strong media relationships in consumer and tech sectors.

Responsibilities

• Oversee client accounts to ensure effective communications strategies.
• Lead PR campaigns across various media channels.
• Manage reputational issues and crisis communications effectively.

Skills

Consumer PR

Brand communications

Crisis communication

Media relations

Writing and presentation skills

Education

Bachelor's degree

Master’s/MBA (optional)

Job description

About Avenue Z, Inc.

Avenue Z is the AI‑first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google. Trusted by leaders in consumer brands, tech, and finance, we power the earned, owned, and performance media channels driving influence.

About the Role

Avenue Z is seeking a strategic and experienced Associate Director, Consumer PR with a focus on brand‑building and high‑profile reputational management. In this leadership role, the Associate Director will lead integrated communications programs for consumer brands and high‑profile individuals, including celebrities and cultural figures. The successful candidate will have deep experience in earned media, influencer and talent partnerships, and consumer storytelling across lifestyle, entertainment, and tech‑adjacent categories. A background in agencies or in‑house brand communications for major consumer, entertainment, or media brands is highly preferred.

Responsibilities

Consumer PR Leadership

• Oversee high‑profile client accounts focused on consumer brands and personal image management, ensuring the development and execution of sophisticated, insight‑driven communications strategies.
• Lead integrated PR campaigns that span earned media, social, influencer, and experiential, driving brand awareness, affinity, and engagement.
• Manage reputational issues and crisis communication for brands and high‑profile individuals, ensuring timely, strategic, and coordinated responses across channels.

Content & Storytelling Development

• Craft and refine key messaging, including pitches, press releases, talking points, op‑eds, thought leadership, and executive/celebrity platforms that support brand and product campaigns.
• Collaborate on content that highlights brand purpose, cultural relevance, and innovation across consumer, lifestyle, entertainment, and tech‑adjacent spaces.
• Partner with creative, social, and digital teams to ensure consistent storytelling across channels and formats.

Strategic Development

• Develop and execute strategic communication plans that connect consumer insight, cultural trends, and media landscapes for clients in categories such as lifestyle, entertainment, big tech, media, and consumer fintech.
• Use data, social listening, and audience insights to inform strategies, refine narratives, and identify whitespace opportunities for brand storytelling.
• Contribute to new business development, including strategy, positioning, and pitch participation for consumer and reputation‑led opportunities.

Stakeholder and Team Management

• Act as the primary point of contact for client relations, ensuring that all communications and strategies align with client objectives and KPIs.
• Provide leadership and mentorship to junior staff, fostering growth in consumer PR, media relations, and reputational management.
• Collaborate cross‑functionally with paid, social, creative, and analytics teams to ensure cohesive execution of multi‑faceted communication programs.

Qualifications

• 5+ years of experience in consumer PR, brand communications, or integrated communications, ideally within sectors such as lifestyle, entertainment, tech, or media.
• Proven track record of leading high‑impact consumer campaigns, managing high‑profile reputational issues, and handling crisis communications.
• Experience working at agencies or in‑house for major consumer, entertainment, or media brands is highly preferred.
• Strong media relationships across consumer, lifestyle, entertainment, and/or business/tech press, plus familiarity with influencer and talent ecosystems.
• Exceptional writing, communication, and presentation skills, with an ability to distill complex or nuanced topics into clear, compelling consumer narratives.
• Bachelor’s degree required; advanced degrees (Master’s/MBA) are a plus.

Benefits

• Competitive salary range: $90,000 to $110,000 USD.
• Comprehensive medical, dental, and vision plans.
• 401(k) plan with employer match.
• Unlimited paid time off.
• Professional development budget.
• Access to exclusive industry events, entertainment and media conferences, and high‑profile consumer brand and talent engagements.