Associate Director, Communications Planning

CMI Media Group; Lake Hiawatha (NJ); On-site; USD 70,000 - 140,000; Full time

Job summary

A leading healthcare marketing firm is looking for an Associate Director, Communications Planning, to shape impactful communication strategies. This role demands strong analytical thinking, understanding of consumer insights, and collaboration with internal and external partners to craft compelling brand narratives and communication plans.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Student loan assistance

Tuition assistance

Qualifications

• Minimum 7 years of experience in communications, account, or media planning.
• Strong understanding of healthcare market dynamics preferred.
• Excellent written and verbal communication skills.

Responsibilities

• Develop communications strategies and consumer decision journeys.
• Analyze trends and insights for impactful brand communication.
• Manage consumer research to support media planning.

Skills

Consumer Behavior Understanding

Data Analysis

Collaboration

Communication Skills

Innovation

Education

7+ years in communications planning or related field

Job description

Associate Director, Communications Planning

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Talent Acquisition at CMI Media Group (WPP)

Communication Planning: Shape the Future of Healthcare Marketing

Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you!

We're seeking a talented and driven Associate Director, Communications Planner to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape.

What You'll Do:

• Be the Voice of the Consumer: Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.
• Map the Journey to Success: Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.
• Uncover the Big Idea: Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.
• Build the Blueprint: Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.
• Lead with Curiosity and Collaboration: Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.

What You'll Bring:

• 7+ years of experience in communications planning, account planning, media planning, brand planning, or connections planning.
• A deep understanding of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)
• A knack for simplifying the complex, translating data and insights into clear, compelling narratives.
• Excellent written and verbal communication skills – you can clearly articulate your ideas and influence decisions.
• A collaborative and "can-do" attitude with the ability to thrive in a fast-paced environment while juggling multiple projects.
• A passion for innovation and challenging the status quo with a positive, constructive approach.
• Familiarity with digital and traditional media channels and how to effectively deploy them within an omnichannel, full-funnel media approach.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising

• Industries

  Advertising Services

Referrals increase your chances of interviewing at CMI Media Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Student loan assistance

Tuition assistance

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