Associate Director, Commercial Development & Professional Relations

Mallinckrodt; Malvern (Chester County); On-site; USD 180,000 - 240,000; Full time

Job summary

Keenova seeks an Associate Director of Commercial Development & Professional Relations in Malvern, PA. You will shape strategy for large group practices, engage with KOLs and academic centers, and drive cross-functional collaboration across commercial, medical, and marketing teams to advance the brand portfolio.

Responsibilities include developing playbooks for medical meetings, managing channel materials, and cultivating relationships with fellowship programs nationwide.

Qualifications

• 10+ years pharma industry experience with 5+ years in a manager level sales/marketing/account management role
• Experience in complex selling environments (expensive therapies, reimbursement)
• BA/BS in business, marketing or finance; MBA preferred
• Proven ability to work with commercial, clinical, medical, legal and regulatory teams

Responsibilities

• Develop strategic platform for large group practices and KOLs
• Coordinate surveys to measure reputation and relationships
• Allocate resources to support brand initiatives in target segments
• Lead cross-functional collection of market intelligence and identify key issues

Skills

Strategic selling

Relationship management

Stakeholder engagement

Cross-functional collaboration

Education

BA/BS in Business, Marketing or Finance

MBA

Tools

MARC process

Job description

Job Title

Associate Director, Commercial Development & Professional Relations

Requisition

JR000016109 Associate Director, Commercial Development & Professional Relations (Open)

Location

Malvern, PA

Job Description Summary

The Associate Director, Commercial Development & Professional Relations will support the development and implementation of specific strategies that deliver upon the Branded Pharmaceutical vision to become a "Best in Breed" Specialty Biopharmaceutical business. Keenova must foster a stronger environment of trust, partnerships, and relationships with all external stakeholders. This role will act as an accessible, responsive and customer focused consultant with large group practices, academic centers/fellowship programs, advanced practice providers, and scientific associations.

There are several immediate areas of focus for this position specific to the product in Dupuytren's Contracture (DC) and Peyronie's Disease (PD): 1) building upon a strategic platform for large group practices in urology and hand surgery; 2) building customer focused strategies for key medical meetings and Key Opinion Leader (KOL) engagement with Keenova's commercial and medical leaders; 3) execution of strategy and project plan that cultivates relationships with teaching fellowships, advanced practice providers, and residency programs throughout the country and 4) development of targeted channel materials that focus on needs based on the customer audience.

Key Responsibilities

• Build a Strategic Platform for Large Group Practices
  Leads development of opportunities within both community based and academic based practices, hand surgery groups, and the most influential KOLs for the business. Immediately sets forward a plan to increase Keenova's presence and partnership within a 6-month timeframe.


• Leads franchise specific customer survey to show improvement on reputation and relationships from baseline and versus other similarly sized biopharmaceutical companies.


• Responsible for establishment of key activities to appropriately allocate resources specific to strategies that support the brands key initiatives and ultimately drive business within these customer segments.


• Drives cross-functional collection of relevant information, market intelligence, environmental factors and political landscape, to identify key issues and commits to action after developing alternative solutions that take into consideration strategic objectives, resource constraints, and organizational values.

Key Medical Meetings & Fellowships

Coordinates executive engagements across key medical meetings and conferences that target elevating Keenova's presence with Urologists and Hand Surgeons.

Leads development of an annual plan outlining the types of resources, interfaces and exposure required for Keenova to increase its commitment to customers.

In collaboration with the brand marketing team(s), leads the Commercial Development Team in development of a playbook for every medical meeting attended, including KOL one-on-one meetings, key symposia, and daily post meeting summaries.

Responsible for development of commercial strategy in both hand and urology fellowships interfaces with key hand and urology fellowship programs, establishing a relationship that opens the dialogue on medical content, positioning of the product in teaching curriculum, and tracking of new fellow graduates to practices across the U.S.

Channel Marketing

Leads development of marketing tools targeted by the needs of each customer channel based upon market insights. Materials will be approved and developed as identified opportunities arise.

Responsible for development of promotional materials that go through the MARC process to be utilized in selling situations with market specific customer segments.

Responsible for delivering ongoing updates to Vice President of Commercial Business Unit, Director of Commercial Development, Brand teams on following

• Delivering access and increased relationships with Community Based Urology & Hand Practices.


• Delivering upon A clear strategy for the development of fellowship programs.


• A playbook/game plan for priority Medical meetings.

Qualifications

• Education & Experience
  Minimum of 10+ years pharmaceutical industry experience of which the most recent 5 years are in a manager level sales / marketing / account management capacity (district / regional / national level) preferred. Background should include a strong record of professional advancement and sales accomplishments. Home office experience in a healthcare company preferred.


• Experience within complex selling environments required (i.e., expensive therapies, reimbursement, etc.).


• BA/BS in Business, Marketing or Finance required, MBA preferred.


• Demonstrated track record of successfully working with personnel in commercial, clinical, medical, legal and regulatory.


• Experience in urology, hand surgery products preferred.


• Experience working with field-based sal