Associate Director, Client Solutions, Analytics

Initiative; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Initiative in New York is seeking a data and analytics lead to guide measurement and optimization for HCP and DTC campaigns. You will work with client teams to translate analytics into actionable business recommendations and present performance reviews.

The role requires 6–8 years in marketing/healthcare analytics, strong storytelling, and proficiency in Tableau, SQL, and Excel. Office-based role focused on analytics delivery and collaboration.

Qualifications

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
• 6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
• Experience supporting pharmaceutical or healthcare clients preferred.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau, SQL, Excel; familiarity with Snowflake is a plus.

Responsibilities

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Lead, mentor, and coach Analysts and Managers.
• Stay current on developments in healthcare marketing, pharmaceutical commercialization, omnichannel engagement, AI-enabled analytics.

Skills

Healthcare analytics

Campaign measurement

Cross-channel attribution

Tableau

SQL

Excel

Marketing science

Education

Bachelor's degree in quantitative field

Tools

Snowflake

Healthcare data platforms

Data management tools

Job description

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Agency

Initiative

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Responsibilities

Job Description:

External Facing Responsibilities

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including:
• Qualified HCP reach
• Audience quality
• Patient engagement
• NBRx and TRx performance
• Brand adoption
• Omnichannel engagement
• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

• Partner with Audience Intelligence teams to support:
• Physician-Level Data (PLD) analysis
• Audience segmentation
• HCP targeting
• Patient journey analytics
• Audience quality measurement
• Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

• Generate actionable insights using campaign performance, audience data, and business outcomes.
• Design and support measurement approaches including:
• Incrementality testing
• Cross-channel attribution
• Audience quality analysis
• Digital optimization
• Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal Facing Responsibilities

Analytics Delivery Leadership

• Manage day-to-day analytics workflows across HCP and DTC initiatives.
• Ensure timely delivery of recurring and ad hoc analytics requests.
• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.
• Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

• Partner closely with:
• Planning
• Investment
• Audience Intelligence
• Data Science
• Data Management
• Client Solutions
• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

• Lead, mentor, and coach Analysts and Managers.
• Support development of technical, analytical, and client consulting capabilities.
• Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

• Help develop standardized approaches for:
• Measurement planning
• Omnichannel reporting
• Audience analytics
• Business storytelling
• Campaign optimization
• Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

• Stay current on developments in:
• Healthcare marketing
• Pharmaceutical commercialization
• Omnichannel engagement
• Audience Intelligence
• AI-enabled analytics
• Marketing Science

Required Skills

Healthcare Marketing Analytics

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.
• Strong understanding of:
• HCP media ecosystems
• Patient marketing
• Omnichannel engagement
• Commercial healthcare analytics

Measurement & Analytics

Experience With

• Campaign measurement
• Cross-channel attribution
• Incrementality testing
• Marketing Mix Modeling (working knowledge)
• Audience quality measurement
• KPI development
• Media effectiveness measurement
• Campaign optimization

Healthcare Data

Working Knowledge Of

• Physician-Level Data (PLD)
• Claims data
• Prescription data (NBRx/TRx)
• First-party customer data
• Identity frameworks
• Data clean rooms
• Healthcare audience datasets

Communication

• Excellent written and verbal communication skills.
• Strong presentation and storytelling abilities.
• Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.
• 6–8 years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.
• Experience supporting pharmaceutical or healthcare clients preferred.
• Experience developing campaign measurement strategies across HCP and DTC initiatives.
• Familiarity with agency-side media planning and execution.
• Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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USD 120,000 - 140000