Associate Director, Business Analytics

Initiative; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Omnicom in New York is seeking a senior healthcare analytics leader to guide HCP and DTC marketing measurement. You will own KPI development, cross-functional collaboration, and actionable insights that drive business outcomes across campaigns and audiences.

The role requires deep knowledge of healthcare data, Tableau/SQL, and the ability to translate complex analyses into strategic recommendations for client leadership. Office-based in NYC with in-office collaboration.

Qualifications

• Bachelor's degree in Statistics, Economics, Engineering, CS, Math, Business, Marketing, or related quantitative discipline.

Responsibilities

• Develop a deep understanding of the client’s commercial strategy, therapeutic areas, competitive landscape, and business objectives across HCP and DTC initiatives.
• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.
• Translate analytics outputs into clear, actionable business recommendations.
• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.
• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.
• Define KPIs aligned to business objectives including: Qualified HCP reach, Audience quality, Patient engagement, NBRx/TRx performance, Brand adoption, Omnichannel engagement.

Skills

Healthcare Analytics

HCP & DTC Marketing

KPI Development

Campaign Measurement

Communication

Education

Bachelor's degree (quantitative field)

Tools

Tableau

SQL

Excel

Snowflake

Job description

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.


• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.


• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.


• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Responsibilities

Job Description

External Facing Responsibilities

• Develop a deep understanding of the client's commercial strategy, therapeutic areas, competitive landscape, and business objectives across both HCP and DTC initiatives.


• Serve as the day-to-day analytics lead supporting client discussions around campaign performance, measurement strategy, and optimization.


• Ensure analytics outputs are translated into clear, compelling, and actionable business recommendations.


• Present campaign performance reviews, measurement updates, QBRs, POVs, and strategic recommendations to client teams.

Measurement Strategy & Execution

• Support the development and execution of integrated measurement plans across HCP and DTC campaigns.


• Define KPIs aligned to business objectives including:




• Qualified HCP reach


• Audience quality


• Patient engagement


• NBRx and TRx performance


• Brand adoption


• Omnichannel engagement




• Ensure campaign measurement aligns with commercial objectives and optimization opportunities.

Healthcare Analytics & Audience Intelligence

• Partner with Audience Intelligence teams to support:




• Physician-Level Data (PLD) analysis


• Audience segmentation


• HCP targeting


• Patient journey analytics


• Audience quality measurement




• Help identify opportunities to improve audience engagement and media effectiveness.

Campaign Analytics & Optimization

• Generate actionable insights using campaign performance, audience data, and business outcomes.


• Design and support measurement approaches including:




• Incrementality testing


• Cross-channel attribution


• Audience quality analysis


• Digital optimization




• Recommend optimization opportunities across media channels, audiences, creative, and investment strategies.

Internal Facing Responsibilities

Analytics Delivery Leadership

• Manage day-to-day analytics workflows across HCP and DTC initiatives.


• Ensure timely delivery of recurring and ad hoc analytics requests.


• Coordinate analytics deliverables across Business Analytics, Audience Intelligence, Data Science, and Data Management teams.


• Identify opportunities to improve operational efficiency and analytics delivery.

Cross-Functional Collaboration

• Partner closely with:




• Planning


• Investment


• Audience Intelligence


• Data Science


• Data Management


• Client Solutions




• Ensure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.

Team Leadership

• Lead, mentor, and coach Analysts and Managers.


• Support development of technical, analytical, and client consulting capabilities.


• Review analytical outputs to ensure quality, consistency, and business relevance.

Measurement Best Practices

• Help develop standardized approaches for:




• Measurement planning


• Omnichannel reporting


• Audience analytics


• Business storytelling


• Campaign optimization




• Contribute to healthcare analytics playbooks and agency best practices.

Continuous Learning

• Stay current on developments in:




• Healthcare marketing


• Pharmaceutical commercialization


• Omnichannel engagement


• Audience Intelligence


• AI-enabled analytics


• Marketing Science

Required Skills

Healthcare Marketing Analytics

• Experience supporting pharmaceutical or healthcare clients across both HCP and DTC marketing.


• Strong understanding of:




• HCP media ecosystems


• Patient marketing


• Omnichannel engagement


• Commercial healthcare analytics

Experience With

• Campaign measurement


• Cross-channel attribution


• Incrementality testing


• Marketing Mix Modeling (working knowledge)


• Audience quality measurement


• KPI development


• Media effectiveness measurement


• Campaign optimization

Healthcare Data

Working Knowledge Of

• Physician-Level Data (PLD)


• Claims data


• Prescription data (NBRx/TRx)


• First-party customer data


• Identity frameworks


• Data clean rooms


• Healthcare audience datasets

Communication

• Excellent written and verbal communication skills.


• Strong presentation and storytelling abilities.


• Ability to simplify complex analytical concepts for non-technical audiences.

Education and Experience

• Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Mathematics, Business, Marketing, or related quantitative discipline.


• 6–8+ years of experience in marketing analytics, healthcare analytics, media analytics, management consulting, or marketing science.


• Experience supporting pharmaceutical or healthcare clients preferred.


• Experience developing campaign measurement strategies across HCP and DTC initiatives.


• Familiarity with agency-side media planning and execution.


• Experience with Tableau, SQL, Excel, and modern analytics platforms; familiarity with Snowflake and healthcare data environments is a plus.

USD 120,000 - 140000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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USD 120,000 - 140000