Associate Director, Channel Sales

WPP Media Limited; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

competitive medical

group retirement plans

vision

dental insurance

significant paid time off

preferential partner discounts

employee mental health days

Job summary

WPP Media in the United States is seeking a dynamic Associate Director to drive GMP license sales and generate new business through direct outreach, cross-sells, and referrals from Google partnerships.

You will close a high volume of deals, coordinate full sales cycles, and collaborate with Google teams and WPP agencies to expand cross-sell opportunities while maintaining a strong pipeline and accurate forecasting.

Qualifications

• 2–5 years of technical, channel, or partnership sales experience with a track record of closing deals.
• Proven consultative sales experience, ideally with Fortune 500s.
• Strong understanding of the digital advertising landscape and ad tech.

Responsibilities

• Lead and coordinate new business opportunities through direct sales, cross-sell, upsell, and partner referrals.
• Own the full sales cycle for GMP license opportunities from outreach to close.
• Identify, qualify, propose, and close opportunities and hand over to delivery teams as needed.
• Manage leads, pipeline, forecasts, and reporting in Salesforce with a reliable forecast.
• Develop relationships with Google’s GCS & LCS teams to generate a steady lead pipeline.
• Collaborate with agency client leads across the WPP network to unlock cross-sell opportunities.
• Support Head of Alliance Sales on larger, strategic engagements and coordinate with experts to close deals.

Skills

Hunter mentality

Deal closing

Sales pipeline

GMP knowledge

CRM experience

Presentation & negotiation

Tools

Salesforce

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary And Impact

We are seeking a dynamic, volume-focused, and results-driven sales hunter to join our Google partnership team. This Associate Director role is a critical closer position, primarily responsible for driving new revenue through Google Marketing Platform (GMP) license sales and leading new business development opportunities. You will own and close a high volume of Google Marketing Platform (GMP) license deals (CM360, SA360, DV360, GA360) sourced through direct outreach, cross-sells, upsells, and referrals from our partners at Google. You will act as a transactional closer with speed and efficiency. In addition to this focus, you will also support the Head of Alliance Sales in closing larger, more complex consultative engagements and strategic technology solutions offered by Choreograph. This is a commission-based role where your success is directly tied to your performance. The ideal candidate thrives in a fast-paced, high-energy, and perpetually evolving environment, is motivated by exceeding sales quotas, and possesses a strong background in technical or partnership sales within the digital advertising ecosystem.

Key Responsibilities

• Lead and coordinate the development of new business opportunities through direct sales efforts, cross-selling, up-selling, and partner referrals.
• Own the full sales cycle for GMP license opportunities, from initial lead outreach to deal closure.
• Identify, Qualify, Propose, and Close opportunities, efficiently handing over to Business Managers and Technical Specialists for delivery.
• Act as a transactional closer, converting a high volume of leads with speed and efficiency before handing off to technical consulting and business management teams.
• Manage leads, sales pipeline, forecasts, and reporting in Salesforce.com, taking responsibility for a reliable pipeline forecast and ensuring data accuracy and clear visibility into performance.
• Build and nurture relationships with, and sell alongside, technology partners, specifically Google’s GCS & LCS teams, to map solutions, get offerings in front of key contacts, and generate a consistent lead pipeline.
• Develop connections with agency client leads across the WPP network to identify and unlock cross-sell and upsell opportunities.
• Work alongside, and in collaboration with Business Directors, to achieve annual targets.
• Support the Head of Alliance Sales on larger, strategic consulting engagements, assisting with workstreams and coordinating with technical experts to ensure seamless deal closure.
• Keep up to date with the latest industry knowledge and developments, participating in Google events and supporting outbound prospecting activities to help build the Google ecosystem of opportunities.
• Support Choreograph's positioning as a Tech & AI Consulting company, articulating our value proposition in the evolving marketing technology landscape.

Skills And Experience

• A "hunter" mentality: motivated by closing new business, comfortable with high-volume deal flow, and driven by commission-based compensation.
• 2-5 years of technical, channel, or partnership sales experience with a demonstrated track record of closing deals and consistently meeting or exceeding revenue targets.
• Proven consultative sales record, ideally with Fortune 500 companies.
• Strong understanding of the digital advertising landscape, including programmatic media, analytics, and ad tech, and its key players.
• Experience managing a full sales cycle and tracking pipeline activity in a CRM like Salesforce.
• Strong technical learning agility with the ability to rapidly digest new products and speak credibly about technical solutions.
• Excellent presentation, negotiation, and communication skills.
• Flexible, versatile, and comfortable with change in a fast-paced, complex, and perpetually evolving environment.
• Previous sales experience at an existing Google Marketing Platform (GMP) partner company.
• Experience selling strategic consulting or professional services is a plus.
• Formal sales training (e.g., Challenger, MEDDIC, Sandler) is preferred.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

• competitive medical
• group retirement plans
• vision
• dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000 - $180,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.