Associate Director, Analytics & Insights

Sullivan & Company; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

A marketing analytics firm in New York seeks an Associate Director, Analytics to lead measurement frameworks and analytics strategies. In this role, you will utilize tools like Google Tag Manager, GA4, Looker Studio, and Tableau to deliver insights that drive client success. The ideal candidate will have 5-8 years of experience in digital analytics and excellent communication skills to present findings clearly. This position offers a unique opportunity to innovate analytics practices within a dynamic organization.

Qualifications

• 5–8 years of experience in digital, web, or marketing analytics.
• Proven ability to translate business questions into analytics plans.
• Strong hands-on experience with tagging websites.

Responsibilities

• Lead the development of measurement frameworks defining KPIs and success metrics.
• Implement website tracking through Google Tag Manager for custom events.
• Build and evolve dashboards using Looker Studio and Tableau.
• Serve as the go-to expert for analytics relationships with clients.
• Help improve internal analytics processes and mentor junior analysts.

Skills

Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Looker Studio

Tableau

Communication

Data storytelling

Tools

PostgreSQL

n8n

Alteryx

Job description

A marketing analytics firm in New York seeks an Associate Director, Analytics to lead measurement frameworks and analytics strategies. In this role, you will utilize tools like Google Tag Manager, GA4, Looker Studio, and Tableau to deliver insights that drive client success. The ideal candidate will have 5-8 years of experience in digital analytics and excellent communication skills to present findings clearly. This position offers a unique opportunity to innovate analytics practices within a dynamic organization.