Associate Digital Marketing Specialist (Fully Remote)

Golden Pet Brands; United States; Remote; USD 65,000 - 110,000; Full time

Benefits offered by this job

Comprehensive benefits

Development opportunities

Job summary

Golden Pet Brands is seeking a growth-focused marketer to lead paid media campaigns across Taboola, Outbrain, Facebook, and Google Ads. You will work with CRO and data teams to analyze funnel performance, implement landing page tests, and ensure accurate analytics tracking.

You will maintain relationships with network reps to stay ahead of industry changes and support growth initiatives. The role emphasizes developing customer acquisition funnels and leveraging a performance-driven culture with

Qualifications

• Experience running paid media campaigns across multiple platforms.
• Ability to analyze funnel performance with CRO/data teams.
• Experience conducting landing page tests and optimizations.

Responsibilities

• Set up, manage, and optimize paid media campaigns across Taboola, Outbrain, Facebook, and Google Ads.
• Conduct creative testing, bid adjustments, and audience targeting to hit performance goals.
• Collaborate with CRO and data teams to analyze funnel performance and implement landing page tests.
• Audit web analytics implementations to ensure accurate tracking.
• Maintain relationships with network reps to stay ahead of industry changes and tactics.
• Develop customer acquisition funnels and support business growth initiatives.

Skills

Paid media management

Data analysis

A/B testing

Tools

Taboola

Outbrain

Facebook Ads

Google Ads

Job description

• Set up, manage, and optimize paid media campaigns across platforms like Taboola, Outbrain, Facebook, and Google Ads.
• Conduct creative testing, bid adjustments, and audience targeting to hit performance goals.

Data and Analytics:

• Work with CRO and data teams to analyze funnel performance and implement landing page tests.
• Audit web analytics implementations to ensure accurate tracking.

Collaboration and Growth:

• Maintain relationships with network reps to stay ahead of industry changes and tactics.
• Participate in developing customer acquisition funnels and support business growth initiatives.

Golden Pet Brands creates high-quality pet food and treats, committed to helping pets live longer, healthier lives. They are a growing company with a focus on wellness and a collaborative, performance-driven culture, offering comprehensive benefits and development opportunities.