Associate, CRM Operations

MONTICELLOAM; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Monticello Manufacturing Co is seeking an Associate for CRM Operations in New York City. This role supports Investor Relations by managing HubSpot and investor data, optimizing marketing and sales processes, and ensuring compliance. The ideal candidate has a Bachelor’s Degree and 3-4 years of experience in asset management or project management.

The position offers a competitive salary ranging from $90,000 to $110,000, along with bonus eligibility. We acknowledge the importance of diverse backgrounds and perspectives, providing an inclusive environment for all.

Qualifications

• 3-4+ years of experience in asset management, preferably in investor relations or marketing.
• Familiarity with alternatives/private fund marketing is preferred.
• Excellent communication and presentation skills.

Responsibilities

• Manage investor onboarding and maintain accurate investor data within HubSpot.
• Develop campaigns and maintain reporting dashboards.
• Collaborate with marketing and sales teams to drive integrated campaigns.

Skills

CRM ownership

Project management

Data analysis

HubSpot Software

Education

Bachelor’s Degree

Tools

Microsoft Office

HubSpot Marketing Hub

Job description

MONTICELLOAM, LLC and its affiliates ("Monticello") is a real estate and asset-based lender providing asset management and comprehensive capital solutions for healthcare, multifamily, and commercial real estate assets throughout the US. We are seeking motivated, collaborative professionals who bring creativity, compassion, and a strong work ethic to a dynamic team environment.

We are looking for an Associate, CRM Operations for our New York City office who will support the Investor Relations function of our affiliate MONTICELLOAM, LLC, a registered investment adviser with the Securities Exchange Commission ("SEC").

Why This Role Exists

Monticello is a private credit asset manager focused on bridge lending across seniors housing, skilled nursing, and multifamily real estate. As our platform and affiliated businesses continue to scale, the operational demands of running a modern investor relations and marketing function have outgrown what a generalist team can sustainably support. We need a dedicated owner for the systems, data, and day-to-day execution that sit underneath every investor interaction and every capital-raising campaign we run.

This role exists to be that owner. It bridges two functions that are too often siloed at investment firms: the investor-facing servicing work that keeps existing LPs informed and well-supported, and the marketing operations work that helps us identify, nurture, and convert the next generation of investors. By bringing both under a single seat anchored in HubSpot, we gain a unified view of our investor lifecycle, faster execution on campaigns and ad hoc investor requests, cleaner data for reporting and compliance, and a scalable foundation as the Firm grows. The person in this role will be a force multiplier for the IR.

Key Responsibilities

Investor Relations

• Develop a deep understanding of the Firm’s, and its affiliates strategies, investors, and positions.
• Customize HubSpot for all pipeline and upcoming investments, amendments, and payoffs. Be able to create customizable dashboards and reporting, and continue adapting throughout the lifecycle of an investment.
• Manage investor onboarding, change management, and liaison closely with our fund administrator and custody partners to update information and execute ad hoc investor requests.
• Maintain and expand the investor database utilizing HubSpot to ensure investor data is accurate and current for everyday use of the system and for reporting purposes.
• Assist in ad hoc projects and processes as needed, including the annual audit and valuation process with third-party partners and assistance with cross-function initiatives.
• Handle confidential and non-routine information with the utmost integrity.
• Manage workflow ensuring that deadlines are met, and work is completed correctly.

Marketing

• Oversee and manage the configuration, maintenance, and hands‑on creation of campaigns in HubSpot, ensuring strategic alignment and flawless execution.
• Ensure seamless integration and functionality of the technology stack, aligned with business objectives.
• Optimize investor relations, marketing, and sales processes to enhance efficiency, scalability, and effectiveness.
• Collaborate with marketing, sales, and other teams to drive integrated campaigns and improve data quality.
• Develop and maintain marketing emails, segments, workflow automations, landing pages, reporting, dashboards, and analysis to determine and support the efficacy of marketing campaigns.
• Identify areas of opportunities to further nurture leads, turning conversations into raised capital.
• Ability to put on a product marketing hat and assist with product positioning and develop messaging to support investor relations, marketing, and sales with initiatives that resonate with the firm’s ICP.
• Manage data governance and ensure compliance with SEC/FINRA guidelines, CAN‑SPAM, GDPR, etc.
• Ability to train sales on CRM best practices and ensure best practices and processes are being kept.

Job Requirements

• Bachelor’s Degree
• At least 3 years of experience owning CRM functions with preference given to those with the following HubSpot Certifications:
  • HubSpot Marketing Hub Software
  • HubSpot Sales Hub Software
  • Inbound Marketing (or Inbound)
• 3-4+ years of experience in the asset management industry, either in an investor relations role or in a marketing/project management role
• Familiarity with alternatives/private fund marketing preferred
• Resourceful, driven, and creative problem‑solver
• Has a start‑up mindset and has the desire to roll up their sleeves
• Strong project management skills with ability to simultaneously handle multiple projects
• Excellent communication and presentation skills, with impeccable attention to detail
• High level of maturity and sound judgment
• Data analysis capabilities and AI/tooling proficiency for process modernization
• Advanced Microsoft Office skills, with an ability to become familiar with firm‑specific software

Who Should Not Apply

• Relationship‑only IR professionals who avoid backend ownership
• Big‑platform profiles without proof of hands‑on build in lean environments
• Candidates who speak conceptually about process but lack execution mechanics
• Candidates with no HubSpot familiarity

At Monticello, we believe that finding creative solutions for our clients comes from the collaboration of people with diverse backgrounds and perspectives. We strive to build an inclusive work environment that celebrates differences and empowers all individuals with opportunities to channel their entrepreneurial spirit. Monticello is an EEO employer.

Monticello offers a competitive base salary and bonus. The base salary range for this position in New York City is $90,000 to $110,000/year. The specific compensation that will be offered is based on an understanding of the hired candidates’ qualifications at the time of hire. Employees are eligible for a discretionary bonus based on employee work performance reviewed during the annual review process.