Associate Creative Director — Social-First & AI

Camping-Worl; Chicago (IL); On-site; USD 91,800 - 140,700; Full time

Benefits offered by this job

Paid Time Off

401(k)

Employee Assistance Program

Roadside Assistance

Discounts

Tuition Reimbursement

Parental Leave

Medical/Dental/Vision benefits

Job summary

Good Sam, a Camping World brand, is seeking an Associate Creative Director to lead concepting and craft across campaigns, social, email, paid media, and experiential. You’ll mentor a lean in-house team, work with external partners, and drive AI-enabled production while maintaining brand integrity.

The role emphasizes breakthrough social content, platform-native formats, and a strong connection to outdoor and RV lifestyle. Collaboration with Brand, CRM, and Analytics teams is essential.

Qualifications

• Strong conceptual thinking and portfolio beyond execution
• Proven expertise in social-first creative across major platforms
• Hands-on use of AI tools in production
• Experience across a full marketing stack in fast-paced environments
• Strong writing skills across formats
• Bachelor’s degree in Advertising, Fine Arts, Design, or related field

Responsibilities

• Concept and develop campaign ideas across full-funnel media and brand moments
• Partner with Creative Director to set direction and maintain brand consistency
• Lead creative for email marketing campaigns to drive engagement and conversion
• Contribute to experiential creative for rallies, shows, and brand activations
• Mentor junior creatives and collaborate with external partners

Skills

Creative leadership

Social-first storytelling

AI-powered tools

Brand storytelling

Campaign development

Education

Bachelor's degree in Advertising/Design

Tools

Adobe Creative Suite

Figma

AI tools (Firefly, Midjourney, Runway)

Job description

Good Sam, a Camping World brand, is seeking an Associate Creative Director to lead concepting and craft across campaigns, social, email, paid media, and experiential. You’ll mentor a lean in-house team, work with external partners, and drive AI-enabled production while maintaining brand integrity.

The role emphasizes breakthrough social content, platform-native formats, and a strong connection to outdoor and RV lifestyle. Collaboration with Brand, CRM, and Analytics teams is essential.