Associate Creative Director, Copy (Health)

Greyus; New York (NY); On-site; USD 75,000 - 185,000; Full time

Benefits offered by this job

Competitive benefits package

Job summary

Greyus in New York is seeking an Associate Creative Director, Copy with a deep understanding of creativity and brand strategy. The ideal candidate will have at least 7 years of industry experience, showcasing a strong portfolio and exceptional writing skills.

This role involves leading creative projects, inspiring teams, and ensuring all work meets client objectives. Candidates should be collaborative, adaptable, and able to manage multiple projects in a fast-paced environment.

Qualifications

• At least 7+ years of industry experience in a well-established, creative role.
• Strong creative portfolio highlighting relevant/category experience.
• Excellent written and presentation skills.

Responsibilities

• Inspire copy and creative direction across projects.
• Develop new tone of voice guidelines for brands.
• Manage budgets and timelines for internal/client deliverables.

Skills

Creative thinking

Strong writing skills

Team collaboration

Adaptability

Job description

ASSOCIATE CREATIVE DIRECTOR, COPY

At GREY, part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands.

POSITION OVERVIEW

The Associate Creative Director, Copy will approach every brief with fresh eyes. You will create and inspire work that is superior across all channels, distinctive and famously effective. With a background as a Copywriter, you will set creative direction and offer hands‑on guidance throughout client team projects, while displaying a cohesive understanding and can execute. Be an integral part of presenting the materials to clients and seeing the concepts through to production. Contribute to and supervise the development of concepts, pushing the team to take creative risks, creating work that is persuasive, unexpected, and exceeds client expectations, both in concept and execution.

KEY RESPONSIBILITIES

• Demonstrate comprehensive knowledge of the client’s brand and the overall industry by leading in the briefing, concept, copy, and execution of cross‑channel initiatives
• Inspire copy and creative direction and provide hands‑on support and an advisory role throughout all projects
• Possess highly advanced writing skills to effectively present a point of view, using logic, science + data, and a compelling storyline
• Research and develop new tone of voice guidelines for brands, and write comprehensive guidelines
• Provide creative copy direction and feedback to creative teams that ensures all work aligns with the client’s objectives and strategies outlined in the brief
• Collaborate with ACD Art partner to develop conceptual ideas, lead the day‑to‑day team, and work closely with CD/GCD to ensure creative goals are being met
• Partner with account and strategy teams to ensure that the task is clear strategically at briefing stage, that the deliverables & timelines are clear and that the needs of the client are being met
• Participate and/or lead client meetings/presentations and develop client relationships
• Take direction from creative leaders on creative development; take guidance and rework appropriately
• Work collaboratively with account and production teams to maintain budgets and ensure that internal or client deliverables are executed on time
• Set an example for the larger team through setting high creative standards and overall involvement in larger agency initiatives
• Develop junior teams with careful and consistent feedback, mentorship and model behavior
• Assist with onboarding junior employees – training them on team, agency, and client procedures
• Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
• Remain curious about pop culture, social media trends and your audience's interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
• Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences

WHAT YOU WILL NEED

• At least 7+ years of industry experience in a well‑established, creative role with a proven track record
• Agency experience working across all channels
• Strong creative portfolio highlighting relevant/category experience
• Solid verbal communication skills, with experience presenting to all levels of clients
• Experience working with large teams in client‑facing role
• Excellent written and presentation skills
• Ability to handle multiple projects in a fast‑paced environment
• Comfortable leaning into the data and science across disease categories

WHO YOU ARE

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

EEO STATEMENT

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

PAY RANGE

$75,000 — $185,000 USD

We offer a competitive benefits package.