Associate Creative Director, Copy & Campaign Narrative

Jobtailor; Irvine (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor is seeking an experienced creative leader to drive high-impact copywriting and campaign development across Weedmaps’ social, editorial, and product experiences. You will shape the voice, craft culturally relevant narratives, and build scalable storytelling systems with cross-functional partners.

The role requires 8+ years in copywriting or creative leadership, a strong portfolio, and a track record of delivering engaging content across social and digital channels.

Qualifications

• 8+ years of experience in copywriting, creative strategy, editorial storytelling, or creative leadership roles.
• Strong portfolio demonstrating campaign development, messaging systems, social storytelling, scripts, and conceptual thinking.
• Experience creating content across social, editorial, integrated marketing, and digital channels.
• Strong understanding of audience behavior, platform-native storytelling, and content strategy.
• Proven ability to develop compelling creative concepts that drive both engagement and business outcomes.
• Experience collaborating with cross-functional stakeholders and creative teams.

Responsibilities

• Lead development of campaign concepts, messaging systems, social narratives, creator storytelling, editorial framing, and lifecycle marketing copy.
• Help define and evolve the Weedmaps voice across social, editorial, campaign, creator, and product experiences.
• Develop culturally relevant creative ideas that resonate with modern audiences and platform behaviors.
• Translate audience insights and business objectives into compelling narratives and creative platforms.
• Partner with Editorial, Social, Lifecycle, Growth, Product Marketing, and Production teams to develop integrated campaign messaging.
• Build repeatable storytelling systems and content frameworks that scale across channels.
• Ensure messaging maintains consistency, clarity, brand alignment, and cultural relevance.
• Support development of AI-assisted copy workflows, prompt systems, and messaging governance standards.
• Contribute to strategic planning, creative briefs, and concept development initiatives.
• Stay current on internet culture, creator ecosystems, audience behaviors, and emerging communication trends.
• Provide creative leadership and mentorship to copywriters, freelancers, contributors, and creative partners.
• Review and approve copy across campaigns, content, lifecycle marketing, and brand communications.
• Establish standards for voice, tone, messaging quality, and creative excellence.
• Help develop creative processes, workflows, and content governance systems.
• Collaborate with Creative Leadership on staffing, resource allocation, and workload planning.
• Foster a culture of strong conceptual thinking, collaboration, and continuous improvement.
• Contribute to long-term creative strategy and organizational development efforts.

Skills

copywriting

creative strategy

editorial storytelling

campaign development

messaging systems

social storytelling

content strategy

conceptual thinking

AI-assisted copy workflows

content governance systems

creative leadership

mentorship

collaboration

strategic planning

concept development

strong conceptual thinking

continuous improvement

communication

resource allocation

workload planning

Job description

Jobtailor is seeking an experienced creative leader to drive high-impact copywriting and campaign development across Weedmaps’ social, editorial, and product experiences. You will shape the voice, craft culturally relevant narratives, and build scalable storytelling systems with cross-functional partners.

The role requires 8+ years in copywriting or creative leadership, a strong portfolio, and a track record of delivering engaging content across social and digital channels.