Associate Creative Director, Copy

GSW, powered by Syneos Health; United States; On-site; USD 130,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Company match 401k

Flexible PTO and sick time

Competitive compensation package

Job summary

Spherico, the market access agency of GSW under Syneos Health, seeks an Associate Creative Director/Copy to lead creative across client brands. You will shape strategy, guide teams of copywriters and designers, and drive revenue growth through compelling storytelling and innovative campaigns.

You will partner with senior leaders to deliver high-quality work, manage budgets, and maintain creative standards while advancing cross-team collaboration in a fast-paced agency environment.

Qualifications

• 6–10 years of experience in advertising
• Proven ability to lead cross-functional teams
• Experience with market access or payer-related topics
• Excellent copywriting and communication skills
• Ability to multitask and meet deadlines

Responsibilities

• Exhibit expert storytelling and visual conceptual skills
• Provides exceptional creative leadership to team
• Exhibit expertise in core copy and creative functions; manage multiple brand teams
• Provide ideas, inspiration, and strategic thinking to team and clients
• Strong presentation skills to persuade and win buy-in
• Build relationships within internal teams and with clients
• Align copy direction with visual presentation to create powerful work
• Maintain high-quality creative deliverables and standards
• Stay ahead of industry trends in healthcare and payer marketing
• Lead client presentations and over-deliver

Skills

Creative leadership

Copywriting

Team management

Healthcare advertising

Storytelling

Presentation skills

Budget & planning

Job description

About Spherico

Spherico is the market access agency of GSW—one of the largest full-service healthcare advertising agencies in the U.S. We exist because Syneos Health believes access is essential: lifesaving and life-enhancing therapies should be available at the right time, every time. We communicate with payers, health systems, providers, patients, caregivers, pharmacists, and others. When brands need to gain or optimize access, so their medicines reach their potential, Spherico identifies unmet needs and the issues that magnify a product’s value—and we find ways to accelerate growth, regardless of the barrier.

Description

About Spherico

Spherico is the market access agency of GSW—one of the largest full-service healthcare advertising agencies in the U.S. We exist because Syneos Health believes access is essential: lifesaving and life-enhancing therapies should be available at the right time, every time. We communicate with payers, health systems, providers, patients, caregivers, pharmacists, and others. When brands need to gain or optimize access, so their medicines reach their potential, Spherico identifies unmet needs and the issues that magnify a product’s value—and we find ways to accelerate growth, regardless of the barrier.

You’re not like most writers. Math and numbers don’t scare you. In fact, you’re fascinated by what statistics and data can reveal. New insights. Different angles. Fresh material for your storytelling. You like to tackle tough topics—medicine, economics, science—and convince others to see something in a new light. Which can only lead to one thing: we’d love to hire you.

This position, Associate Creative Director/Copy, is an instrumental creative leader within the Creative Department and works closely with our Creative Director(s) on all aspects of creative leadership and agency vision. They are responsible for partnering with Senior Account Partnership colleague(s) to lead and manage in all aspects of client relationship(s) and business. In addition, the ACD/Copy is actively engaged in providing overall strategic plans and initiatives, ensuring delivery of high-quality products and services consistent with contracts and agreements, helping in the management of financial and budgetary compliance, and planning (with creative ideas and solutions) for revenue growth for existing clients as well as cross-selling initiatives. They manage the day-to-day while working with copywriters, strategists, and medical writers; contributes to strength of the agency, and nurtures relationships with client(s) through business acumen, excellent communication, savvy interaction, and exceptional work. Most importantly, they are responsible for maintaining the creative standards.

At Spherico, a division of GSW, we live at the intersection of cost and care. Money and medicine. Breaking down barriers so people can get the medicines they need. Ideas that change lives are what drive us, excite us, and inspire us. Our culture bustles with people who don't follow what's been done before—but instead, they lead—with passion, fearlessness, and a sense of humor. We believe we bring out the best in healthcare. Come and prove us right.

Responsibilities

Duties may include, but are not limited to all or some of the following

• Exhibit expert storytelling and visual conceptual skills
• Provides exceptional creative leadership to team
• Exhibit expertise in core copy and creative functions; should be well-versed in other functions and able to successfully manage multiple brand teams across art and copy
• Provide team members and client(s) with ideas and inspiration, creative and, eventually, strategic thinking
• Possess strong creative presentation skills with the ability to be believable and persuasive
• Build relationships within entire internal team you work with and develop partnerships with clients
• Partners with Creative Directors and Design Directors to ensure that copy direction and visual presentation work together to make the work powerful and compelling
• Accountable for the quality and integrity of creative deliverables on your brands
• Develop high-level knowledge of industry trends in healthcare and payer marketing
• Help clients understand and internalize criteria by which creative product should be assessed
• Spearhead creative portion of client presentations and consistently over-deliver
• Show interpersonal and leadership skills

Skills/Requirements

• Must have 6-10 years of experience in advertising industry
• Demonstrated success in managing a cross-functional team
• Experience with market access, financial services, or other economic-related topics
• Relentless energy, a sense of humor, and an open and curious mind
• Must possess positive and inspirational leadership qualities
• Excellent copywriting and communication skills
• Proven ability to multitask, handle stressful situations, and deadline pressures
• Excel in directing the creative process, ideation, workflow, workload, and resources among the copy group
• Dynamic in a variety of formal presentation settings: one-on-one; small/large groups; among peers, direct reports, and supervisors
• Connect strategies to creative solutions
• Work beyond what is described in job description as needed; willing to be flexible for the team, and ultimately the work, and demonstrate a willingness to work across teams as needed

The annual base salary for this position ranges from $130,000-$155,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At Spherico, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

Why Spherico?

Spherico harnesses the experience of managed markets professionals and integrates that expertise with the power of our core agency capabilities. It’s a seamless marriage of strategic insight and creative talent that gives our clients a significant competitive advantage. We understand the complexities of the managed markets world and how it is evolving. We know that successful market-access marketing goes beyond talking to large commercial payers and includes communicating to a variety of other key audiences, such as organized providers. We have purpose-built our team to address these complexities. Our market-access content experts have spent their careers in the managed markets space and bring invaluable industry expertise to our creative executions. The rest of our agency team is focused on managed markets day in and day out — from our account team to our copywriters to our art directors — it’s what we do and who we are. And though we are proudly independent, we are powered by Syneos Health, meaning we and our clients benefit from additional value and access capabilities when they are needed. It's all designed to provide our clients with a clear view of what’s happening in market access now—and what’s on the horizon—so they can build brand value in a rapidly changing world.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.

We reward and recognize our people by providing valuable benefits and a quality-of-life balance.

• competitive compensation package
• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time

Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.