VP, Managed Markets Strategy

Syneos Health; United States; On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Health benefits

401k match

Paid time off

Job summary

Spherico, the market and patient access arm of Syneos Health Advertising Group, seeks a VP of Market Access Strategy to guide strategic oversight of key accounts in the managed markets space. You will influence market access, patient access, reimbursement, and pull-through strategies across diverse payers and networks.

You will collaborate with creative, account, and medical teams to deliver insights, POVs, and growth opportunities for existing clients and new business pitches, while authoring

Qualifications

• BS/BA required; Advanced degree preferred (MBA, RPH, PharmD).
• Minimum of 10 years of relevant managed markets strategy experience.
• Experience working in communications for health-related brands and categories (pharmaceutical, hospitals/health systems, health insurers).
• Experience working on market research/data analysis, managed markets pharma/biotech launches, and value/cost message development.
• Knowledge of the managed markets space, payers (commercial and government), IDNs, health systems, specialty, retail, wholesalers, and GPOs.
• Demonstrated strategic leadership, team collaboration, and communication skills.

Responsibilities

• Leads the strategy for key accounts within Spherico.
• Work directly with clients and contribute to solving their business challenges, identifying opportunities for growth.
• Partners with client management to identify market access opportunities and create strategic vision with cross-functional teams.
• Engages in content development, partnering with creative writers and medical for strategic excellence.
• Proactively brings managed markets trends and learnings to clients, showing strategic value.
• Establishes industry-leading best practices and knowledge to ensure work quality.
• Leverages strong communication and presentation skills for effective POVs.
• Engages in continual learning to refine strategic craft.
• Creates thought leadership content for agency marketing and team learnings.

Skills

Strategic leadership

Client management

Communication

Market access knowledge

Cross-functional collaboration

Education

BS/BA required

MBA or PharmD preferred

Job description

Updated: October 6, 2026
Location: Remote, United States
Job ID:18717

You set the pace, and inspire strategic success within key accounts.

This position leads the strategic oversight of key accounts within the managed markets strategy department. The role is responsible for strategic planning for market access, patient access, population health management, reimbursement and pull-through for Spherico clients. This individual is expected to be a subject matter expert possessing knowledge of the managed markets space, payers (commercial and government), integrated delivery networks, health systems, specialty, retail, wholesalers, and GPOs. The VP, Market Access Strategy partners with the broader strategy, creative and client management teams to ensure success through growth and retention of accounts, achievement of client brand metrics, account profitability, and driving both organic and new business growth.

The VP, Market Access Strategy will be a key collaborator with creative and account teams to deliver strategic guidance and thought partnership for clients. This is a role that requires drive and collaboration to seek out opportunities for both active

and new clients.

• Reporting to the SVP, Managing Markets Strategy, you drive the strategic responsibilities for key accounts. You will recommend strategic initiatives, pull in strategic tools and resources from the broader Syneos Ad strategy team, and use overall understanding of the value that market access strategy can bring to the table. You will set standards for how strategy can work effectively within varying scopes of work.
• There will also be opportunities to lead the managed markets strategy for new business pitches, leveraging the SH Advertising New Business Growth Operations team and process, and contributing significantly to the strategic insights, recommendations and presentations of new business pitches
• You will also have opportunities to author market access POVs on behalf of Spherico to share with clients and on social media outlets
• You will work seamlessly with your colleagues in account, medical, creative, and integrated strategy to build, enable and advocate for strategic ideas and products that produce solutions that delight our clients
• The VP, Market Access Strategy has a natural curiosity and affinity for big ideas and has excellent skills in finding ways to understand trends, beliefs and behaviors. The information you consume is brought forward as useful insights and strong strategic points of view, guiding the team with measurable objectives, and ultimately addressing our clients’ business challenges. You will apply communication skills, collaboration, influential personality, and foresight to proactively meet the evolving needs of the clients and the agency.

About Spherico

Spherico is the market and patient access agency of Syneos Health Advertising Group. We exist because Syneos Health believes access is essential: life-saving and life-enhancing therapies should be available at the right time, every time. We communicate with payers, integrated delivery networks, health systems, providers, patients, caregivers, pharmacists, and others. When brands need to gain or optimize access, so their medicines reach their potential, Spherico identifies unmet needs and the drivers that magnify a product’s value—and we find ways to accelerate growth, regardless of the barrier. Our diverse capabilities—strategy, advertising, digital, communications planning, predictive modeling, media, and market research—are delivered by a team of best-in-class marketers. We develop strategic marketing solutions for pharmaceutical, biotech and health-and-wellness clients around the world. We create experiences that involve, inspire, educate and activate people through ongoing brand journeys.

JOB RESPONSIBILITIES

Duties may include, but are not limited to all or some of the following…

• Leads the strategy for key accounts within Spherico
• Work directly with clients and contribute to solving their business challenges. Identify ways to support client success and organic growth opportunities for the agency (being an indispensable thought partner to the client)
• Partners with client management in identifying market access opportunities and strategic vision in collaboration with cross-functional team of strategists (Brand, Medical, OCX). Is a steward of the brand who champions thinking and approaches consistent with the client’s vision of the managed markets space
• Engages in content development, closely partnering with creative writers and medical to ensure strategic excellence
• Proactively brings managed markets trends, learnings, updates from the market and their experience to clients, demonstrating true strategic value
• Establishes industry-leading best practices and knowledge of the craft to ensure work quality and client service
• Leverages strong communication and listening skills that deliver effective presentations and points of view
• Engages in continual learning and development to refine their strategic craft
• Creates thought leadership content and points of view for agency marketing and promotion and team learnings

REQUIREMENTS

Minimum requirements of the position…Duties may include, but are not limited to all or some of the following…

• BS/BA required; Advanced degree preferred (MBA, RPH, PharmD)
• Minimum of 10 years of relevant managed markets strategy experience
• Experience working in communications for health-related brands and categories (pharmaceutical, hospitals/health systems, health insurers)
• Experience working on the following: market research/data analysis, managed markets pharmaceutical or biotech marketing launches, and value/cost message development
• Knowledge of the managed markets space, payers (commercial and government), integrated delivery networks, health systems, specialty, retail, wholesalers, and GPOs
• Demonstrated strategic leadership, team collaboration, and communication skills

The annual base salary for this position ranges from $150,000 to $185,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 25,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday workimprovespatients’ lives around the world. Selecting us as an employer secures acareer inwhich you’re guaranteed to:

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization builtto accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more visit syneoshealth.com .

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receiveconsideration for employment without regard to race, color, age, religion, marital status,ethnicity, national origin, sex, gender, gender identity, sexual orientation, protectedveteran status, disability or any other legally protected status and will not bediscriminated against. If you are an individual with a disability who requires reasonableaccommodation to complete any part of our application process, including the use of thiswebsite, please contact us at: Email: [emailprotected] One of our staff members willwork with you to provide alternate means to submit your application.