Associate Creative Director (Bilingual Spanish and English)

Aquent; Coral Gables (FL); On-site; USD 85,411 - 141,892; Full time

Benefits offered by this job

Health benefits

401(k) with match

Weekly pay

Job summary

Aquent invites an Associate Creative Director for the US Hispanic Market in Miami, FL. This hybrid role blends hands-on, high-volume copy execution with creative team leadership, overseeing freelance writers to ensure a single brand voice across US Hispanic segments.

You will localize content from English to Spanish, write original copy for regional initiatives, and collaborate closely with Creative Directors to build work across retail, digital, and web. Strong bicultural fluency is essential.

Qualifications

• Minimum 10+ years copywriting experience in ad agencies or brand teams.
• Bilingual in Spanish and English with deep US Hispanic market knowledge.
• Experience leading writers and editors in high-volume, deadline-driven environments.

Responsibilities

• Lead writing and creative direction for US Hispanic market campaigns.
• Write, edit, and localize heavy copy volumes (up to 30,000 words monthly).
• Oversee freelance writers and ensure brand voice consistency.
• Collaborate with Creative Leads, Brand, and Strategy teams.
• Ensure quality control using translation tools and workflows.

Skills

Copywriting leadership

10+ years experience

Bilingual English/Spanish

US Hispanic market

Tools

CAT tools

Localization workflows

Translation memories

Job description

Associate Creative Director, US Hispanic Market

Location: Miami, FL (Hybrid, 3 days a week)
Duration: 12 months
Max Hourly Rate: $103.44/hour
Pay Comments: W2, weekly pay, benefits, 401k w/ match
Background screening required

As the Associate Creative Director for the US Hispanic Market, you will lead the localization of our client’s US creative work from English into Spanish. This role represents a true 50/50 split between hands‑on, high‑volume copy execution and creative team leadership. You will be responsible for actively writing, editing, and localizing heavy volumes of copy (up to 30,000 words monthly) while simultaneously overseeing all work produced by a freelance writing network, in partnership with internal creative teams.

You will guide the launch of products and services for US Hispanic audiences, ensuring our client speaks with one consistent brand voice while perfectly accounting for regional variations and demographics. As opportunities arise, you may also write original copy for local USH marketing initiatives from scratch, partnering closely with Creative Directors to build work across retail, digital environments, and web.

We are looking for a deeply bicultural and bilingual creative who understands the subtle nuances, diverse backgrounds, and acculturation levels within the US Hispanic community. Coming from a solid copywriting background, you must ensure that product narratives authentically resonate across distinct demographics (Mexican, Cuban, Puerto Rican, Colombian, etc.) without relying on a one‑size‑fits‑all approach.

Key Responsibilities

• Creative Execution & Leadership: Act as both a lead writer and a creative guide. Provide clear direction to a team of writers and editors while rolling up your sleeves to handle complex copy execution yourself.
• High‑Volume Writing: Craft clear, compelling, and culturally precise localized copy across all platforms under tight deadlines, maintaining a consistent brand style and tone of voice.
• Cultural Strategy: Act as the primary reference point for US Hispanic culture within the creative department. Ensure work reflects an authentic understanding of diverse market segments, from Gen Z bilinguals to Spanish‑dominant households.
• Cross‑Functional Collaboration: Partner closely with Creative Leads, Brand, and Strategy teams to shape high‑quality, highly collaborative creative work.
• Quality Control & Tool Management: Adapt to a process‑driven environment by leveraging proprietary translation tools, translation memories, and digital workflow systems to maintain meticulous quality control and consistency.

Qualifications & Requirements

• Experience: 10+ years of copywriting experience within an advertising agency or brand‑side creative team.
• The Agency‑to‑Brand Shift: Proven ability to transition from traditional agency setups (concept‑only) to a high‑volume, execution‑focused brand environment. You must be comfortable actively writing and reviewing massive amounts of copy rather than just managing ideas.
• US Hispanic Market Expertise: Deep, lived understanding of the US Hispanic demographic, including nuanced linguistic differences across various countries of origin and acculturation levels.
• Language Skills: Exceptional bilingual and bicultural proficiency, with absolute fluency in both Spanish and English.
• Portfolio: A robust portfolio demonstrating strong, copy‑driven creative work and localization expertise.
• Technical Adaptability: Proficiency in, or a strong willingness to learn, proprietary internal localization workflows, computer‑assisted translation (CAT) tools, and headline approval systems.
• Peak Launch Flexibility (Mandatory): Ability to work fully on‑site 5 to 6 days a week for 3 to 4 consecutive weeks at a time during critical, confidential product launch windows (at least twice per year). For remote hires, this will require temporary travel and relocation to the local office for the duration of these peak cycles.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment––one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.