Associate Creative Director
Thesocial Lights
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Benefits offered by this job
Job summary
The Social Lights seeks an Associate Creative Director to lead social-first content strategies, oversee multi-media content, and drive innovative campaigns that connect brands with audiences. You will collaborate with cross-functional teams and mentor the content crew, ensuring client objectives are met with inventive storytelling.
Based in Minneapolis, MN, this full-time role focuses on building fandoms through data-driven content and culture decoding, while guiding internal and client teams
Qualifications
- Bachelor’s degree or equivalent experience required.
- 5–10+ years in an agency setting preferred.
- 3+ years in community management.
- Strong understanding of social media trends.
- Excellent client presentation skills.
- Proven writing, editing, and proofreading abilities.
- Ability to solve problems quickly and adapt to ambiguity.
- Proficient in MS Office; familiarity with Mac productivity apps is a plus.
- Portfolio demonstrating a food-based social media work is a plus.
Responsibilities
- Provide strategic counsel and POV on topics that affect content for clients and internal partners.
- Direct content team and SMM concepts, giving feedback that improves ideas.
- Deliver insights in fresh ways and present concepts persuasively.
- Demonstrate strong presentation abilities to clients and internal teams.
- Lead content planning for key clients with guidance from various teams.
- Provide platform-specific content ideas leveraging trends or insights.
- Identify industry trends to help clients innovate.
- Share best practices for content creation and brainstorming.
Skills
Education
Tools
Job description
Department: Content
Employment Type: Full Time
Location: Minneapolis, MN
Reporting To: Group Director of Content
Compensation: $100,000 - $119,999 / year
The Social Lights are a band of creative and energetic problem solvers who love nothing more than helping brands and individuals powerfully connect to their consumers, utilizing the power of social media. In other words, our superpower is decoding culture and creating social fandoms.
The Associate Creative Director has a relentless passion for social communities, social strategies, and the creative content that brings them together. This role oversees content that scales through audience, content, and conversation insights, builds platform-specific and holistic social strategies, identifies social channel and behavioral trends, and ultimately creates the strategic foundation for innovative, social-first content.
This role works closely with the Group Content Director and cross-disciplinary leads to nurture a culture of collaboration and advance content that decodes culture to build fandoms. To succeed, this person must be a self-starter, have a curious mind, be skilled in conceptual ideation, collaborate and work well with creatively-minded individuals, and exhibit an understanding of building social content strategies that answer clients’ business objectives and inspire inventive thinking.
- Provide strategic counsel and a strong POV on topics that affect content (e.g., creative direction, ideation, strategy, influencer, activation, and engagement) for clients and internal partners
- Creative direct content team and SMM members’ concepts and content, sharing feedback on their ideas and concepts that helps ideas improve and perform
- Deliver insights in new, fresh ways and present content concepts in an engaging, captivating, and persuasive manner
- Demonstrate strong presentation abilities by presenting ideas in compelling, inspiring ways
- Participate in new business development and pitches
- Lead and/or co-lead content planning for key clients, supporting priority accounts across the agency with guidance and oversight from Client Success, Strategy, Care & Engagement, and/or Content Producer(s)
- Provide platform-specific content recommendations and ideas that leverage cultural trends, platform trends, or resonant consumer insights
- Actively identify trends in the industry to help our clients innovate and elevate above the competition
- Share content creation and concepting/brainstorming best practices with the content team, SMM team, and broader agency, adapting and learning new social mediums (ex. TikTok, Reels, Pins, Stories)
- Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward
- Interpret creative briefs or real-time opportunities to develop creative concepts based on insights, trends, and business objectives
- Work alongside multi-disciplinary TSL teams to concept, develop, and execute social-first ideas
- Present social-first ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well beyond what is written on a slide
- Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real-time as needed
- Direct teams that bring ideas to life, nurturing them from thoughts and concepts to real-world expressions including storyboarding, shooting, direction, editing, and/or managing external production vendors and partners
- Oversee content using a variety of media, including video, stills, animation, 3D, audio and stock assets
- Work alongside multi-disciplinary TSL teams to develop and produce social-first ideas
- Collaborate with cross-agency partners on behalf of client interests.
- Present strategic thinking and outputs to clients and internal partners
- Promote and encourage a positive workplace culture dedicated to serving clients first and delivering high-quality work on their behalf
- Instill an agency-wide culture of curiosity, productivity, and proactivity, particularly related to content/engagement trends and innovation
- Coach and guide content team members
- Support other team members in ongoing content team education and learning initiatives
*This job description is not designed to cover or encompass a comprehensive listing of required activities, duties, or responsibilities. Specific functions may change, or additional ones may be assigned during the course of employment.
- Excellent organizational skills and attention to detail
- Bachelor’s degree or equivalent experience
- 5-10+ years of experience, preferably in an agency setting
- 3+ years of community management experience
- Fluent in (and a student of) social media trends
- Client presentation expertise
- Quick to solve problems, improvise or propose solutions to barriers that may arise
- Growth mindset
- Able to thrive in ambiguity
- Stellar writing, editing and proofreading skills
- Proficient in MS Office software and G suite
- Excellent time management, organization, and prioritization skills
- Food-based social media portfolio a plus
- Experience with Apple (Keynote, Pages, Numbers)
- Experience with drones, volumetric content capture, VFX, A.I., and/or 3D a plus
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA + Company Contribution
- 401k + Company Match
- Generous PTO Policy
- New Macbook Pro
- Cell Phone Stipend
- Paid Employee Parking
- Summer Hours + Flexible Work Options
- Dog-Friendly Office
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